If you’re looking for a marketing platform for your small business, then you’ve come to the right place. We’ve reviewed Marketo, HubSpot, and Typeform and compared their features. Read on to decide which one is right for your small business. If you’re not sure what to look for in a marketing platform, try the free plan offered by HubSpot. This is a great way to see what each of these tools has to offer before choosing the one that’s right for you.
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OptiMonk’s Focus on Lead Capture
OptiMonk is a powerful lead generation tool for e-commerce businesses. It creates pop-ups to capture visitor data and convert those leads into sales. The CRM model of OptiMonk helps you increase visitor engagement by sending relevant promotions, product recommendations, and exit intent messages. You can also collect visitor contact details using OptiMonk forms. In addition, this tool uses behavioral data to determine which visitors are most likely to buy a product.
Marketo’s Predictive Technology
In addition to providing a comprehensive CRM solution, Marketo is also able to play both defense and offense for businesses. It can create tailored content for any prospect and delivers customized solutions based on their specific needs. Marketo’s predictive content feature uses behavioral triggers to track the content that your audience is likely to be interested in. This allows you to automatically place relevant content in front of prospects, and optimize older content so that it attracts and converts your audience.
Active Campaign’s Integrations
ActiveCampaign is a marketing automation platform with integrated CRM, email marketing, and more. It serves all types of businesses, from startups to large enterprises with more than 500,000 contacts. Founded in 2003 by Jason VandeBoom, the company has over 750 employees and serves small and large companies with email marketing needs. Today, 75% of its customers are small to medium businesses, and most of these businesses have more than 500 contacts.
HubSpot’s free plan
If you’re new to online marketing, the free plan of HubSpot is a great place to start. The software has many useful features, such as an SEO tool, a blogging tool, and a tool for tracking keywords in Google. The software does have some drawbacks, however, such as the lack of an innovative keyword-research tool. Rankie, for example, is a great tool for tracking keywords and researching them on Google. Google Keyword Planner, on the other hand, uses status as its primary source. This tool will tell you which keywords are worth putting your money into.
The free plan of MailChimp is a good option for small businesses that do not require a lot of advanced features. Mailchimp’s mid-tier plans are also affordable and offer advanced features such as customer journey building, A/B testing, and behavioral targeting. However, these plans lack features that savvy marketers would consider essential. As a result, the Free plan does not come with phone support or advanced analytics.
Wistia’s SEO-optimized embed code
There are numerous benefits to using Wistia’s marketing platform, but one that stands out above the rest is the SEO-optimized embed code. This code automatically generates a search engine-friendly URL for your videos, which will help your marketing efforts rank higher on Google. In addition, Wistia has a powerful video analytics platform that can help you analyze your videos’ performance.
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