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Harnessing The Real Power Of Social Media Marketing For Local Businesses In Omaha
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Were you aware that 79% of internet users based in the United States are on Facebook? Additionally, over 56% of adults spend their online time using more than one social platform. What does that mean for someone hoping to attract online business? It means that a large portion of your prospective customers is spending their time on social media.
Because your potential customers are already located on social platforms, then common sense tells you that you need to find a way to reach them on the social sites they are currently utilizing. This is what makes SMM such a special opportunity for attracting new business. It offers you’re the opportunity to expand your range and cultivate a relationship with an audience that may not have the chance to experience your business in any other fashion.
What’s The Key To Social Media Marketing?
Not only can you target new users on social media, but it can also assist in the cultivation of current and existing relationships. Because it takes the typical person between 8 and 13 times of viewing your offer before deciding that they want to purchase it, it is vital to be present in front your audience as much as possible, allowing you to build a lasting relationship. Social marketing offers a robust experience for the user in multiple ways but, from a business owner’s perspective, social media is an integral tool in the relationship building process.
Always keep in mind, there is a ton of other people vying for the same target audience’s attention. This means that you cannot just pop in and tell people that they are missing out if they are not purchasing your product or service. It is vital that you have an attractive and compelling offer that, is not only delivering value to the lives of your potential buyers but one that grabs people’s attention and encourages them to act.
Why Is a Social Media So Important?
Social marketing is very important as a business tool because your potential customers are already there. Consider the fact that your competition has long since realized this fact and they are already – and have long been – in the process of utilizing social strategies to develop and cultivate the growth of their online audience. If you are not doing the same, you will find yourself further behind than you already are. And, once you are a social media presence, it is imperative that you are providing an offer that is better than the competition.
After you’ve found the balance between creating a compelling offer and then delivering an effective message, you can truly experience the value that SMM can bring to your business. Social media is perhaps the best way to drive targeted traffic to your website and then convert that traffic into more sales. The traffic that is being driven by your social campaign ought to be quite familiar with who you are before they even visit your website, therefore enhancing the probability that they will become customers. Through the growth and development of a social presence, you can increase the credibility of your brand and establish social proof with your audience.
How Does Social Media Marketing Work?
Quite a few different social media platforms exist today, and each one works differently while still offering value for business owners hoping to harness the effects of their platform. Some platforms are image-based, while others may be video-based or even blog-centric. But, no matter the content, they all work on the same principles. People tend to be attracted to social settings and hope to interact, share, emote, and more with other users. Social sites fill this need in a spectacular fashion. For a business owner, there could not be a more fertile ground to plant the seeds of conversation and build and grow relationships with your target audience.
Human nature dictates that people prefer to purchase from those they know, like, and trust. Social marketing affords a special situation for your intended audience to become familiar with your business. Once they have the opportunity to experience who you are and what you offer, there is a better chance they may start to like, and even trust, your company. Once this happens, there is a far better chance that they will purchase from you as opposed to your competition. In addition to that initial purchase, if you are savvy enough to continue the relationship, you could be fortunate enough to have a returning customer for life.
Your primary focus during your presence on social networks should be relationship building. This could vary a bit from niche to niche, but the fundamentals of developing relationships are the same. It starts with communication and returning that communication in thoughtful, collaborative ways that do not make you seem like some run-of-the-mill shyster. The internet is already full of those guys and the smart audience from social sites can tell the difference.
How Could Social Media Impact Your Business?
If you have already taken the steps to generate an attractive and compelling offer, and it is set up efficiently and appropriately on your website, then when your social efforts begin to bring visitors to your site your sales have the potential to double – or even triple – very quickly. Because there is such a huge market of people already investing their time on their favorite social media platform, you have a built-in pool of potentially highly targeted traffic. Additionally, the traffic you tend to receive from SMM is often free because there is no need to invest in paid ads. This is the definition of organic traffic and it is quite profitable when done in this organic manner.
If you make the effort to apply your marketing thesis to your social campaigns efficiently, you have the ability to generate a side income. It can produce traffic that you otherwise would not have had the opportunity to experience. With precision and effort, you can increase your reach and locate new business across multiple social platforms.
For example, take a look at this video that we have created for Montana Fire Pits. This video alone has generated over 85,000 views. That translates to an additional 85,000 potential buyers who can now say they are familiar with who Montana Fire Pits is. All because of ONE viral video that we helped them to create! With the application of our Digital Activation Marketing System, Montana Fire Pits has seen a consistent flow of new traffic that then converts to sales over time.
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Social Media Is A Vital Piece Of An Effective Marketing System
After you’ve developed your engineered and optimized offer and messaging geared towards conversion, it is only a matter of generating more traffic and offering your prospective buyers the opportunity to experience what it is you are offering. Social media is an exceptional way to do that. It provides a huge base of highly-targetable users who are available to see what you have.
Periodically, this permits you to develop a relationship with your audience that is vital to making a sale. It is a central component of a successful marketing strategy – but it will not work by itself. You will need to incorporate effective messaging and proper follow up to convert the new traffic into sales.