Omaha Web Design
“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report
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An Effective Omaha Website Design Starts With Your Marketing Thesis
At the center of any successful web design is how its offer and messaging are presented. Without a distinct, explicit, and captivating offer, people won’t spend much time on your website. It is important that you attract your visitors into staying with an inviting and desirable marketing thesis if you expect your site to be productive.
Beginning with the first word of your text, the content people see when they visit your website should be geared towards encouraging your visitors to read the next word. You want to get people to stick around long enough that you can present a full picture of who you are. You have a story to tell, but you do not want to ruin your opportunity to tell it. First impressions truly matter – especially in the world of e-commerce. You have a great product, service, and/or offer and people need to know that. How are you going to tell them? Contact us to discuss your Omaha web design now!
Your Website Still Needs Traffic!
You would think that having the perfect offer and message that perfectly align with your persuasive marketing thesis would be all it takes, right? Wrong. That is what is going to keep your visitors hanging around and exploring what you have to offer, but getting them there is another matter.
On-Page Search Engine Optimization (SEO)
Far and away, the most effective web traffic is the traffic generated through organic searches. The reason for this is that when people are researching to make a purchase, they use search engines. Success is when opportunity and preparation meet and, if you are prepared, you are creating the opportunity for someone to figure out that it is you they are looking for. You are not hounding them, spamming them, or in any way being a nuisance in order to present your offer. You simply have what they need and are in the right place and time to offer it. When people find you, even though they are not looking for you, that is the benefit of organic traffic.
For you to capitalize on organic traffic, it is imperative that your website is sufficiently optimized for search engines. If your website is appropriately optimized, you can count on it showing up on the major search engines, such as Google, Bing, and Yahoo! This is a level of advertising that just cannot be beaten, and you have the power to effectively make adjustments to make this happen.
Getting into these search engines is not terribly difficult but appearing on the first page is certainly challenging. The first page is the holy grail in terms of searchable content. Think about it. When is the last time that you’ve been on the second page of Google? How about the third? The answer is probably next to never. When you are trying to crack this code, it can often take 6 to 12 months to make it happen. That seems like a long time, and it is.
Nevertheless, if you own a properly optimized website design, you can crack this code much quicker and think about ranking on the first page. When Google is able to comprehend what your site is all about, it makes ranking at the top of the search page a heck of a lot easier. On the other hand, if your site is at a standstill and not properly equipped for search engine optimization, you can count on it being next to impossible to get on the first page.
Mobile Responsive Omaha Web Design
Research has shown us that over 60% of Google search traffic is generated from mobile devices – the far and away majority being smartphones. This has encouraged Google and other search engines to offer preference to websites that are optimized for mobile viewing. Clearly stated, a mobile-optimized website is a site that accommodates itself to fit the size of the viewer’s screen. The logic being that Google would want its visitors to be sent to websites that they are able to properly experience.
Having a mobile responsive website will help you rank higher in search results and it offers a richer experience for its visitors. A mobile optimized website will be easier to navigate should the user be visiting from a multitude of devices, including a laptop, desktop, tablet, or smartphone.
If you’re looking for a smart investment when it comes to producing traffic to your website, you must make it easy visitors to be able to fully experience and interact with the content. If the majority of your traffic is having difficulties navigating your site, then your marketing plan is half as effective.
Page Load Speed
If you’ve got your engaging marketing thesis happening, traffic is being organically driven to your site, your content is engaging and easy to interact with, you’re almost there. If all of these aspects are meshing but your site is taking a long time to load, none of the above matters. In the day and age of instantaneous information, people are not going to wait around for your site to load.
In reality, research has shown that over 50% of mobile users leave a website if it takes longer than 3 seconds to load. That is a scary figure and one that should encourage you to offer a rich web experience in content and speed. Losing half of your potential customers before they can even see your offer is just bad business. Plain and simple. You just make sure your website loads quickly enough that people can experience it before heading to the search result after you.
Schedule A Digital Activation Audit
No matter how much traffic your site is able to generate, none of it matters if you are not producing conversions. That is to say, your visitors are being converted into paying customers. Your website must be integrated and built in such a way that visitors are consistently becoming customers. This is where the subtitles come into play, such as menu positioning, font, images, and even colors. All of your content needs to be optimized in a manner that creates conversions.
Once your website is properly optimized, the next step is ensuring more and more users become visitors. When you are able to generate a high conversion percentage, then you can recognize the profitability of your marketing plan and decide where your money is best spent.
Custom Landing Pages & Funnels
It’s easy to become distracted online. It wouldn’t be surprising if you haven’t checked at least one notification during the reading of this article. If your goal is to get someone to perform a specific action, then it is in your best interest to create an environment that encourages focus. Depending on what you are wanting your visitors to do, sending them directly to your homepage may not be the best course of action. If your end goal is to have someone book with you, or even make a purchase, then they could become distracted reading some random blog post on your website. This is where you need to understand the role of landing pages and funnels.
By creating a landing page or funnel on your website, you are eliminating interferences that may contribute to a lack of focus for your visitors. A landing page or funnel is a pinpoint device that only gives your potential customers two choices: they can either perform the desired action or leave the page. This tactic allows your viewers to ignore the distraction and encourages a more desirable action for you. When done correctly, a landing page and/or funnel can consistently increase your sales.