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Harnessing The Power Of Facebook Ads, Retargeting and Google AdWords
Now that your website is set up with functional messaging that can actually convert, you need to begin to drive traffic to it. This is where sources like paid Facebook ads come into play. Paid ads primary focus is to turn that traffic into dollars. Paying for traffic on platforms like Facebook Ads and Google AdWords, you can now become quite particular about who you want to view your offer. With these tools, you know possess the power to zone in on a target audience and forgo those people who are unlikely to buy.
This specific targeting offers the opportunity to engage viewers through the use of highly profitable ads that also offer you tons of information that you can employ towards other aspects of your marketing strategy. It is quite common to utilize paid ads to test the waters when it comes to trying out the effectiveness of a new offer. This is a good way to gauge interest before you move into the next phase of broadcasting the offer via newsletters, blog posts, or your homepage. Utilizing paid ads to generate targeted traffic also affords you the opportunity to engage a larger portion of your target audience over time.
Paid ads offer more than just the ability to target particular people, they also have the ability to become scalable. Simply changing your budget can raise or lower the number of people who see it. Should you find yourself in a slower period and are needing extra customers, the simple way forward is to just increase your budget. This will get more eyes in front of your offer resulting in more traffic to your website and, in turn, more revenue to your bottom line – as long as your site is functioning properly, and your offer is of value.
What’s The Key To Paid Facebook Ads and Adwords?
The bottom line when it comes to making the most of paid ads ends and beings with the offer. Your offer must be unique and attractive. If your offer is subpar and doesn’t encourage people to notice its value, it will be difficult to move forward – with paid ads or not. If your offer is solid, then it’s just a matter of observing which platform is encouraging the most action from your target audience. The top two platforms currently dominating the market are Facebook and Google.
Harnessing The Power Of Facebook Ads
There are over 7.5 billion people in the world and nearly half of them have a Facebook account. That is 3.5 billion active users! In addition to the giant user base that populates Facebook, the social media platform also collects huge amounts of data regarding each and every one of their users. Scary to some, but great for you. All of this information can be capitalized upon by employing the Facebook Ads platform to target and show ads to all the users involved in their massive network.
With these many active users with so much data, it makes perfect sense that Facebook has dominated the advertising market. With Facebook ads, you can target people based on a very particular set of data points. You can target users by interests, location, age, sex, and many more areas.
This exclusive ability to be able to target by specific criteria and by the size of your audience lets you attract new and potential customers that otherwise would have never discovered your business. By putting your focus where it matters – finding new customers where they already are – you are being proactive and avoiding the traditional pitfall of expecting customers to find you. This tactic, of performed correctly, allows you to increase your reach and grow your sales exponentially.
Increase Sales With Google Ads
One of the best things going for Google for business owners is that it affords you the opportunity to place your offer right in front of the people who are already looking for a product or service such as yours. If you get a flat tire and find yourself on the shoulder of a busy highway, your ability to post about it on Facebook and have a repair shop come to you is not very likely. On the other hand, should you get on your phone and do a Google search to find the nearest repair shop, you are going to find what you need. You can even compare the ratings of all the repair shops close to you to ensure that you are getting the best deal and the best help available.
This example is to simply showcase the fact that people visit Google when they are looking for particular products and/or services and you have the capability of using Google Ads to get your offer out in front of your intended audience at exactly the right time. By systematically designing an attractive offer and putting it in front of potential customers who are hoping to find exactly what you are selling, it is likely to generate sales without having to invest large amounts of time and money. All you are paying for is the traffic!
With Paid Ads, You Can Turn Traffic On & Off!
This tactic can also offer you’re the ability to turn a particular search off or on. If you find yourself inundated with other responsibilities one month and can’t service any more customers, all that is needed is to pause the Google Ad and the traffic will cease. Next month, for instance, you can turn the ads back on and even double or triple your budget to generate double or triple the leads. When you’ve mastered the Google Ads process, all you have to do is adjust your ads in order to adjust your sales.
Google AdWords can even allow you to retarget people who have only visited your website. That means that once you get a visitor, they will see your ads when they are visiting online destinations. Google promotes a display ads network that actually allows you to put your ads on other sites that users visit after they have visited your website. This allows you to encourage traffic to come back to your site after they’ve left.
Creating Multiple Touch Points With Retargeting Ads
Research shows that a prospective buyer needs to experience your offer between 8 and 13 times in order for them to make the decision to purchase. This reminds us that most people who land on your site for the first time will not spend any money. They will need to revisit and experience your offer multiple times before they choose it. Retargeting ads is the most efficient tactic for encouraging visitors to come back.
Retargeting ads encourage you to bring visitors back to your website after they leave without buying or becoming a lead. Both Google AdWords and Facebook Ads have retargeting abilities set up on their ads platforms. By utilizing the paid retargeting ads on both of these platforms, you are able to make sure that prospective customers will experience your offer many times. This will ultimately increase the probability that they purchase from you and not your competition.
As easy as it all sounds, it’s not sufficient to just set up retargeting ads that say, “Hello, buy here.” You must have an attractive offer and messaging if you expect to profit from these ads. It’s also imperative that you send people to the correct information based on where they are in the buying cycle. With some watchful preparation and groundwork, it’s conceivable to create retargeting ads that increase your online conversions by 5 to 10 times.