Search engine optimization isn’t as straightforward as many bloggers make it out to be. The majority of small businesses and even some larger companies are making the same SEO mistakes that plague most small businesses, including not having enough content on their website and not optimizing their keyword strategy.
Why do some websites rank better than others? The answer is simple, but one of the most common mistakes that you can make is to ignore the importance of your keywords. If you’re not optimizing your site properly, then you won’t get the traffic you need to succeed. Even worse, you could lose your position in Google’s search engine results if your pages aren’t getting the attention they deserve. But, there are a lot of things you can do to help improve your rankings, so let’s get started.
Did you know that 80% of the searches performed by people on the internet are on the mobile web? This statistic is huge because it means that most people searching for information aren’t going to use a desktop or laptop to perform those searches. Instead, they’ll be using a phone, tablet, or some kind of other mobile device. This is why mobile SEO is so important. If your site isn’t optimized for mobile devices, you’ll miss out on traffic.
In conclusion, the biggest mistake that you can make is having the mindset that you are doomed to struggle. If you are working hard at something that you know is right for you, and you are putting in all the hours that you possibly can, then you will succeed. Don’t give up, don’t give in, and don’t get lazy! Keep pushing forward, keep learning, and keep growing.