Content Marketing Tips to Improve Your Local Search Results Ranking

Improve Your Local Search Results Ranking

If you’re looking to boost your local search results, these five content marketing tips will help you achieve that goal. These tips include Keyword research, Auditing your business information, Backlinks, and more. If you’re not sure where to start, read on. You’ll soon be well on your way to local SEO success! But before we get started, let’s take a look at some basics. 

Keyword research 

Optimizing your website for local search can help you get more traffic. Local SEO is important if your business requires permits to do business. Cities and states often have different rules and regulations that you must follow. If you want to attract local customers, your website must match the intent of searchers and include local keywords. Here are some content marketing tips to improve local search results ranking: 

The climate and customs of different areas can vary. This makes it difficult for the same type of business to rank for a particular phrase. For example, a painting contractor in Orlando will not be able to rank for the term “painting services.” Instead, they could use a local keyword such as “painting contractors in Orlando.” This is a more effective keyword and less competitive. Using keyword tools can help you determine the best keywords to use to optimize your website for local search. 

Make sure your title tag contains your primary local keyword. While this doesn’t necessarily have to be the same as the content title, it should be the same. Your meta description should be under 160 characters and include your local keyword. This way, Google can understand the context of your content and increase your rankings in local searches. In addition, if your content is relevant to your local area, it will be indexed in local search results. 

Audience research 

In the 2017 Local Search Ranking Factors Study by Moz, eight factors impacted local SEO. One of those factors is the number of inbound links to a site. The more inbound links your site has the higher its ranking. Check your backlink profile with tools like Ahrefs and SmallSEOChecker. Include your address, phone number, and time online to maximize your local SEO. 

Google’s guidelines are different for local searches than for general searches. A business that does not interact with customers or employees in the offline world does not meet the requirements for a Google Business Profile. Traditional SEO strategies will likely benefit you more. Google’s guidelines are updated frequently, so keep a close eye on your business’s page. It will improve your local search results ranking if your content reflects your business’s image. 

Auditing business information 

One of the most important content marketing tips for local SEO is auditing your business information. Some of these citations may contain duplicate phone numbers and different versions of your address. For example, you might have two versions of your address on several different websites. Eliminating duplicate listings will improve your local search results ranking considerably. Likewise, adding updated photos to your local profiles will also help your listings appear more prominently in local searches. 

Using an auditing tool to check business information is a great way to save time. Business owners should use the tools provided by the data aggregators to speed up this process. In addition, you should try to obtain local citations on popular business directories. The purpose of these citations is to catch market share from directory users. You can use data aggregators to speed up the auditing process. For instance, you can check your business listing on Bing Places, Facebook, and Yelp. Alternatively, you can search for industry-related citations in other directories. 


Google considers several factors when calculating the quality of your content when determining its ranking, including the number and quality of backlinks. Backlinks from authoritative and trustworthy sites will help your content receive higher local search results rankings. Low-quality links, on the other hand, will not do much for your SEO. They may not be relevant to your industry, or topic, or contain similar content. It is therefore crucial that your content has a high-quality backlink profile. 

When creating backlinks in your content, make sure you only use high-quality sites. Although local directories may be useful, they don’t give you as good a link as on-page links, which are surrounded by rich content. When writing for your website, use relevant anchor text that tells Google what the page is about. This will improve your website’s local search ranking. 

Quality over quantity: The most effective way to build backlinks for local SEO is to use high-quality websites that contain relevant content and high-quality backlinks. Quality is more important than quantity, and a few high-quality links will increase your ranking dramatically. Also, make sure you focus your link-building campaign on relevant, trusted websites. In addition to high-quality sites, you should try to include your website in relevant lists as this will boost your SEO efforts. 

Directory citation management 

One of the most effective content marketing tips to improve your local search results ranking is to get listed in trusted online directories. Directory listings are critical to increasing Google’s certainty that your business exists online. It’s also important to keep your information consistent across all listings, including NAP information. This means using the same name, address, and phone number across every listing. Independent studies have shown that the consistency of NAP listings can improve local SEO. Adding keywords to your business description also helps boost local search results ranking. 

To get listed in as many directories as possible, you need to find the right ones. It can be difficult to get listed in all directories, and you may not have the time to manually submit each citation. You should focus on the ones that provide the most value. Check out your competitors’ listings to see if they’ve listed their business. Some directories require verification. 

Directory citation management is an important part of local SEO, which includes your business name, address, phone number, and user experience. Listings in local directories improve your local search rankings. A business with good local citations will outrank competitors with bad listings. Directory citation management is a content marketing tip to improve your local search results ranking 

Link signals 

Using link signals in content marketing to improve local search results can help businesses appear higher in the local search engine listings. These links are regarded as “natural” by search engines and are more likely to be shared than those coming from directories. Building links to your content can be achieved through various channels, from press releases to discussions on local social media sites. Inbound links from high-authority sites should include your main key phrase and city or neighborhood. As a local business, it is important to keep in mind that proximity to the searcher does not guarantee high rankings. 

Another method for improving local rankings is to claim your business listing on Google. The process is free and is an easy way to increase local ranking. All you need is your business name and address. It’s also important to maintain consistent NAP data since Google uses location-based results to rank websites. However, while Google doesn’t have a specific formula to determine which websites are the best, making sure your information is correct can increase your chances of appearing high in local search results. 

Another way to improve your local rankings is to create a separate page for each of your services. Local SEO juice is not nearly as strong if everything is on the same page. If everything is on one page, search engines don’t perceive your brand as an authority in a particular area. Clumping everything on one page can lower your ranking chances. Make sure your landing page focuses on specific products or services. 

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