Why Is Viral Content Important to Brands?

Why Is Viral Content Important to Brands?

Viral content is important to brands because it can boost their brand awareness and lead to new opportunities. There are several ways to create viral content. These include using images and using compelling copy. Images make content easier to understand and share on digital apps. Longer copy is also beneficial. The more information you can share, the higher the chances of your content going viral. Social shares that include pictures receive up to 150% more retweets on Twitter and 53% more likes on Facebook.


Influencers can help you make your content viral by promoting it across multiple platforms. These influencers can also help you increase your SEO efforts and rank higher for many search terms. Their audiences are typically loyal and active on multiple social media channels, so their content can spread quickly. These influencers are also great at generating organic traffic to your website, which can increase your search engine rankings.

When choosing an influencer, look for their engagement levels and their affinity for the product or service. Ensure their following is authentic and not inflated by bots or fake accounts. Also, check their content style and tone. A good influencer will be enthusiastic about the product or service and create content that inspires users to buy it.

Influencers can also provide discount codes or other incentives. Branded content tools can give you detailed engagement metrics. For example, Facebook’s Business Manager lets you monitor your posts and influencers. You can also use tools like Hootsuite to find and manage influencers. These tools can also help you track relevant conversations on multiple channels.

You can try to contact influencers by writing an email or reaching out to them through social media. If you don’t get a response, try reaching out to them via a contact form on their website. Be patient and polite; most people don’t have time to reply to every email or message you send.

Influencer marketing can create massive uplifts in sales. Ashley, a lifestyle blogger from Cherished Bliss, partnered with Bigelow Tea and saw an 18.5% increase in sales. As the costs of paid ad campaigns continue to rise, it’s becoming harder for businesses to promote their products, but using influencer marketing can help keep the costs down.


One of the biggest challenges in viral marketing is how to make your content relevant to the audience. People like to share content that is useful and relevant to them. By being relevant, you can increase the likelihood of your content becoming viral. Creating relevant content requires understanding what people want to see, how they interact with content, and how they act.

Viral content often gets millions of views and likes within a short period of time. To make your content viral, use tools like Google Trends and BuzzSumo to measure the engagement level on popular websites. Using tools like these can help you target specific audience segments. You can also look at the engagement level of the content on popular sites like Reddit and Quora. Another way to make your content viral is by being timely and novel.

Social media is a prime channel to gain the most relevance for your post. According to BroadbandSearch, the average user spends over two hours on social media. By incorporating interactivity into your content, you can further increase the chances of engagement. You can also consider using video to promote your business or brand.

To produce viral content, choose the format and structure that is appropriate for the audience. Content should be easy to digest and share. A listicle is a good format for short-form content because it is easily readable on a small screen. On the other hand, long-form content tends to receive more social shares than short-form content.


Viral content marketing campaigns need to evoke an emotional response in the viewer. When people experience strong emotions, they are more likely to share the content. Researchers at the Wharton School of Business have discovered a relationship between emotion and virality. They found that content that makes people happy or sad is more likely to go viral.

The emotions that make content go viral vary greatly. Fear and surprise are both low-dominance emotions, whereas high-dominance emotions are ones that someone has more control over. High-dominance emotions create viral content because they elicit a positive emotion. When a combination of these emotions is used in a viral content, the results are often remarkable.

One study found that the most popular emotion in viral content was “happy.” Football fans are highly emotional, and videos that trigger these feelings are likely to be shared widely. In addition to happiness, the study found that “surprise” was the second-most-dominant emotion, followed by “disgust.” Surprising content resonates the most on social media.

A recent study found that women are more emotionally reactive than men are. Their emotional responses to viral content tend to be more complex, and they are more likely to share than men. Men’s emotional responses are usually more positive, while women’s are more negative. In addition, women are more likely to share content when the material appeals to their emotions. Therefore, content must be created with both men and women in mind.

Studies have also shown that content with high-arousal and high-dominance emotions is more likely to go viral. Emotions can also be deactivated. In addition to these two factors, the content must be engaging to make it stand out from the competition.


Visual storytelling is more than just pretty pictures, it is about telling a clear, consistent story about a brand. With a clear narrative thread, the audience is more likely to stay engaged with the content, and it is vital to incorporate visuals that convey that story to them. According to Robert Rose, chief strategy advisor for the CMI, marketers should think like storytellers, and plan their visual content so that it can relate to the brand’s story across all platforms.

Viral content often contains videos, infographics, and blog posts that can be easily shared and viewed by a broad audience. The visual format of viral content is easy to share across multiple channels and can connect with an audience emotionally. Visual content is also easy to read and understand, and can be easily linked to everyday life.

To get the most viral results from visual content, you must be creative. You should plan ahead and create content for upcoming events, such as holidays or product launches. Creating content for these occasions requires a team of creatives that knows the audience well. It is also crucial to share the creative process with the whole team, which can help spark fresh ideas.

Colorful images are essential in viral content because they increase the likelihood of reading the content. Colorful images are also helpful in branding and increasing brand recognition. People recognize brand names through images before they can talk. Adding images to text content increases the chances of it going viral by 94%. Moreover, 65% of the information contained in a picture can be retained after three days. Video content also helps brands give a brand’s message a voice.

Videos and comics are two examples of viral content. These types of content are entertaining and make people laugh in the digital world. In 1999, a video featuring a dancing baby jumped from four to fifteen thousand visits within a single day. Similarly, visual content can create greater engagement and evoke more emotion.


When writing a research paper, it is important to consider the credibility of the research methodology. Insufficiently described processes can make it difficult to assess the trustworthiness of the results. Generally, journal articles focus on the results and do not fully describe the process of content analysis. Moreover, the qualitative content analysis is often only briefly discussed in the methodology section. Moreover, word limits can also limit the amount of information that researchers can include.

In addition, it is important to provide facts and sources for the data. This is because online sources are increasingly being tainted with fake news. Even the most reliable content can easily contain inaccurate information. Trustworthy brands and individuals will be able to gain the trust of the public by providing information that is accurate and up-to-date. Therefore, it is necessary for brands to invest in establishing their trustworthiness to reach out to their target audience.

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