What is Online Marketing?

Types of Online Marketing 

Online marketing involves using tools and methods to increase a brand’s profile, attract visitors to a website, and encourage them to purchase from it. Compared to traditional marketing, online marketing uses many more channels and tools to reach customers, including social media platforms, search engines, and websites. Here are four types of online marketing. Listed below: 

Pay-per-click advertising 

There are many different forms of pay-per-click advertising. Some types are traditional search engine ads, while others use display ads. In either case, advertisers pay a publisher a fixed amount for every time their ad is clicked. PPC display advertising, also known as banner ads, is displayed on related content sites. It is not pay-per-click advertising but is instead charged on a cost-per-thousand-impressions (CPM) basis. 

Affiliate marketing 

Affiliate marketing is an online marketing model in which publishers are compensated for every purchase made through the affiliate link. The affiliate links redirect the user to the advertiser’s website and are linked to a cookie that lasts for a specified period of time. During this time the publisher receives credit for any purchases made through the affiliate link. This type of marketing typically involves three parties, the advertiser, the product owner, and the publisher. 


Re-targeting is an effective tool for boosting brand awareness and boosting conversion rates. This type of marketing allows brands to reach out to repeat visitors on popular social networks and e-commerce sites to increase the likelihood of conversion. This technique works by tracking users who visit the brand’s website or click on relevant keywords and ads. Once these consumers have a history of engagement, they are more likely to make a purchase. 

Email marketing 

There are a variety of reasons why email marketing is an important part of an online marketing strategy. For one, email is highly personalized, which means that your messages are more likely to be read by the people who have subscribed to your list. You can use email to start a one-to-one conversation with your clients. Email marketing is twice as effective as SEO and has an ROI of up to 4400%. 

Social media marketing 

Using social media channels to connect with customers has become a key part of many business development strategies. The aim of social media marketing is to build relationships with customers and to better understand the brand they are buying. Social media marketing is highly effective in driving traffic to websites and promoting products and services. Listed below are some of the most important advantages of social media marketing for your business. Let’s take a closer look at the different ways this type of marketing can help you grow your business. 

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