What are the different types of Search Intent?

The types of search intent include navigational, informational, and transactional. Learn how to optimize your website to appeal to each type of search intent. The next time you’re on the search engine, make sure you’re promoting your content with the appropriate intent. Keep these three types of search intent in mind as you optimize for your business website. Here are some examples of different types of search intent and how they differ from each other. 

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Navigational intent 

Navigational intent is a specific type of search intent. The user enters informational keywords when they are trying to find a specific website or product. On the other hand, a user may use commercial keywords to find the specific product they are seeking. Finally, the user may use transactional keywords when they are ready to make a purchase. Listed below are some examples of different navigational intents and how to optimize them for search engines. 

The first thing to do is determine what people are looking for on your website. If you are trying to optimize your site for navigational intent, the easiest way to do this is to search. If you do not know which type of user intent you are targeting, search for a similar topic or product and see if Google’s results show that navigational intent. After you have found this, you can target your website accordingly. 

Informational intent 

There are three types of search intent: transactional, informational, and commercial. If you’re in the market for a kale smoothie, you may want to target this category with content that answers frequently asked questions. In addition, you can create evergreen content that educates readers on your brand. Here are examples of content that fits into each of these categories. Use these to optimize your content for informational intent. 

Informational intent is the type of search intent that a user has when they are searching for specific information. A user may be searching for a simple answer to a question or a deep answer to a complex one. When a searcher has informational intent, their content will be more likely to be clicked on by other searchers in the SERPs. For example, a user who is searching for the brand name of a product will be more likely to click on that link than someone who is looking for a pizza recipe. 

Transactional intent 

There are two main types of search intent. Commercial and informational. Commercial intent refers to a searcher’s desire to buy something. These individuals know what they want and what they don’t. They are also more likely to know the exact product they want to purchase, so they can skip the product detail page and go straight to the product page. Informational intent, on the other hand, refers to a searcher’s desire to learn about something. 

As for transactional intent, people searching for software or other products online are ready to purchase. When they perform a transactional search, most of the results will come from an online store. For this reason, a company needs to optimize product pages to attract this type of audience. Depending on how difficult your product is to sell, this type of search intent may make sense for your content. Here are some strategies to boost your content for transactions: 

Commercial investigation 

The type of search intent used by commercial investigators is not fully transactional. Instead, they’re looking for information that will influence their future actions. This type of search intent is also largely non-specific, so the content you create can be more promotional. For example, if you’re writing content for commercial investigators, you can write about movie reviews or product comparisons, or talk up your brand as an excellent solution. 

The purpose of commercial investigation searches is to gather information about a product, service, or business. People with this type of intent are often looking for product comparisons and reviews, and they’re still weighing their options. For example, if a searcher is looking for a plumber in his area, he might be searching for reviews and comparisons about different brands. Similarly, someone searching for a cheap hotel in Singapore might have this commercial investigation intent. 

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