The Next Big Thing in SEO

The Next Big Thing in SEO 

The next big thing in SEO isn’t just an algorithm. It’s also about how machine learning can help inform our SEO tactics and strategies. It’s a growing trend with more businesses now believing in data-driven analysis. Here are some of the latest developments in SEO. Featured Snippets 

Structured data 

If you’re trying to boost your SEO, then structured data is a must-have. This new approach can improve your website’s search rankings and increase traffic. Search engines use structured data to determine how to display your website in search results. The appearance of your SERPs may change each day, but it’s important to use structured data consistently. Also, be sure to check your markups. Google is strict about structured data and penalizes websites that don’t follow its rules. 

There are two types of structured data: unstructured and structured. Unstructured data tends to be qualitative, while structured data tends to be quantitative. Unstructured data can take up a lot of storage space. It’s typically stored in data lakes or data warehouses, while structured data fit into pre-defined formats that search engines understand. If you want your website to rank well, you’ll need to pay attention to both types of data. 

The benefits of structured data extend well beyond SEO. For instance, structured data improves your website’s visibility and increases the click-through rate by 30%. It also increases the chances of displaying rich information in search results. Further, structured data helps other web services better present your website’s rich content to users. The following are a few reasons why structured data is so important for SEO. But don’t be afraid to try it out! 

Behavioral analytics 

Behavioral analytics has the potential to revolutionize SEO. As the number of devices per consumer increases, it is important for companies to understand how to improve the user experience, while keyword research continues to be unhelpful in an age of reflux. Behavioral analytics can uncover hidden content opportunities and provide better customer service. Behavioral analytics will help companies increase customer lifetime value and focus on improving customer retention rates. Brands will need to take a more data-driven approach to their web strategy, which means reverse engineering and focusing on user behavior. 

Search engines are rapidly moving toward a behavioral model, and web crawlers are placing increasing weight on user behavior elements. Investing in user behavior analytics can future-proof your SEO strategy and help you optimize for key metrics. These metrics include click-through rate, time spent on site, bounce rate, and the number of pages per session. Increasing your understanding of user behavior will enable you to optimize your website pages and increase conversion rates. 

SEO has become more important than ever. The focus is shifting from questionable techniques to quality content, and from paid advertising to organic search. Most clicks go to the first five organic results. With that in mind, behavioral analytics can help your website achieve better conversions and a more consistent stream of organic traffic. If you’re not using behavioral analytics, you’re missing out on a huge opportunity to grow your business. 

Voice search 

While voice search has been around for a while, it has only recently been recognized as an essential part of online marketing. SEO for voice search is now almost as important as SEO for written content. By 2020, 50% of online searches will be made with voice search. Devices such as the Amazon Alexa and Google Home have made voice search a practical reality, and by 2021, 42.4% of all internet users will be using a voice search device. 

While the development of voice search has been less than most predicted, the industry predicts that it will be widely adopted by 2020. It will continue to advance and become more sophisticated, allowing it to better understand semantics and user intent. It also means that the length of keywords for voice searches will increase dramatically, thanks to differences in the way searchers speak. In addition to that, voice searches typically take longer than text searches, meaning that they will require more keyword length than text-based searches. 

The next step is to start creating content based on the typed words and phrases that your audience is using to search. Voice searches are often done for questions rather than products or services, so you should develop a content strategy that incorporates these keywords. To make it easier for users to find your content, you can write questions about your company’s products or services. Once you’ve written down these keywords and made separate FAQ pages, you can start implementing the best SEO strategies for voice search. 

Featured snippets 

If you’re in the business of boosting search engine rankings, you’ve probably already noticed that the featured snippets have become one of the hottest trends in SEO. Not only are they more attractive than regular search results, but they can even generate more clicks. And they’re only available to the top-ranking pages with high authority and good content. Google’s new update to its SERPs means that featured snippets will be more prominent in the SERPs, giving you an even greater boost in traffic. 

Featured snippets are an ideal way to target multiple related keywords on a single page while keeping proper formatting. These snippets are best used when your website can answer frequently asked questions. By focusing on answering questions related to your industry, you can also improve your chances of generating a featured snippet. If you are a webmaster, you need to understand how feature snippets work, as it will help you increase your ranking. 

Featured snippets come in many forms, and they continue to evolve with each new algorithm change by Google. Examples of featured snippets are interactive carousels, which provide an immediate answer and give the user the option to click through to related snippets. For example, if you are looking for the process to change your name in California, you’ll get a snippet that includes all of that information. Usually, these interactive carousels are presented alongside a paragraph or video. 


IndexNow is a new technology that aims to accelerate indexing and crawling for SEO websites. It works by giving search engine spiders more information on which pages they need to crawl and rank. It also works with XML sitemaps to notify search engines of non-200 status code pages. This will save servers from running at full capacity and consume less energy. It has already been adopted by a large number of websites, and will likely be adopted by Google soon. 

Evergreen Content will continue to become a critical editorial strategy for publishers, and Topical E-A-T will continue to grow in popularity. A topical organization is likely to lead to substantial traffic increases. IndexNow will grow in popularity, and Google will join the party. SEO will become more complex, as Google focuses on Creators, Shopping, Videos, and Web Vitals. Web vitals and affiliate revenue will continue to be hot topics in News SEO, and publishers will continue to innovate on Smarter Paywalls and Affiliate Revenue. 

Google has delayed the launch of their new BERT algorithm, but they have announced it ahead of time so SEO practitioners have more time to prepare for the new search engine algorithm. The BERT algorithm is based on machine learning and natural language processing to make Google’s algorithms understand more about queries. Google is claiming that BERT works for virtually any query, whether it is English or a different language. The new algorithm is compatible with more than 70 languages, including Spanish and French. 

Refreshing existing content 

Refreshing existing content is a smart way to stay ahead of the competition. It provides fresh content, which users may find more useful and relevant. Jay Conrad Levinson coined the phrase “state-of-the-moment content.” By updating your existing content, you can boost its SEO and make it more relevant to your users. In addition to adding fresh content, refreshing your old content adds length, which provides additional signals for Google. 

Google Analytics shows layers of content on a website, some trending upward and some trending downward. This decay of older content leads to an overall increase in cumulative traffic. Refreshing your content decreases this decay, which makes it easier to increase total traffic. This makes sense, as you cannot expand your business by acquiring new customers. But you can expand your customer base by selling to your existing customers, which is the next big thing in SEO. 

The first step in refreshing your existing content is to research your competition. By analyzing the different methods used by your competitors, you can determine what works and what doesn’t. Then you can use this knowledge to enhance your content. You can also add structured data to your markup to give your content extra value. If you’re serious about boosting your SEO, refreshing your existing content is an essential part of your SEO strategy. 


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