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5 Key Reasons To Use Live Chat

Business consultant and freelance business and marketing writer Live chat is one of the most common support methods leveraged by businesses, facilitating direct interactions between agents and customers. Its popularity is unsurprising given that 42 percent of consumers claim they prefer to live chat to the phone, as there's no risk of being placed on hold. Furthermore, 92 percent ...

How To Stop Churn Thats Destroying Your Business

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If your business revolves around a subscription program or membership, then it’s impossible to avoid customer churn. Customers will come and go, especially if you don’t put effort into engaging them or adding value. Related: 5 Tips for Quickly Reducing Customer Churn Although this is a normal part of the software as a service (SaaS) and online communities, ...

8 SEO Strategies To Find Long Tail Keywords

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets (‘running ...

Google SEO Broad Core Search Algorithm Update

  A rare Google confirmation came related to a Google roll out for core search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve ...