Virtually every business in the world is competing for Google rankings. Google regularly changes its algorithms and the technology we favor for search will continue to evolve. Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology ...
Why SEO (Search Engine Optimization) Is Vital
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, 84% of Americans are shopping for ...
Google SEO Broad Core Search Algorithm Update
A rare Google confirmation came related to a Google roll out for core search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. “Our guidance about such updates remains as we’ve ...
How AI Content Marketing Will Transform Your SEO
Some companies struggle to find relevant content ideas. Thankfully, there is a solution. If you want to stay ahead of the curve, you must embrace artificial intelligence. AI Content marketing has grown past overwhelming. According to Smart Insights, for example, marketers publish around 1500 blog posts every minute - and I’m not surprised. The Content Marketing Institute reports a ...
SEO News – Google’s New Longer Snippets
I believe these changes are worth updating your website. Of course, Google will automatically perform this for you, but if you can get the snippet with your meta description and control that data, it'll be beneficial in conveying what you want in the best way possible in SERPs. Increased clicks, leads, and conversions if done ...
5 Common Local SEO Marketing Mistakes
It’s important to consult Google’s guidelines. It’s absolutely amazing how few owners and marketers have ever encountered them. As local SEO’s, we are volunteer liaisons between Google and businesses. That’s just the way things are. So with that being said, it is important to help your clients understand when they are making a mistake. Here are some tips that will help.
50 Vital Split Test Ideas For Cold Email
Split testing your cold email copy is vital to see successful results. Cold email copy needs constant changes to be effective, if it is to bring optimal effects. In this article you will find 50 vital split tests for your cold email campaigns. You will learn which parts of our email can be tested and how we can test most effectively.






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