Is Instagram the Next Big Thing in Social Media?

Is Instagram the Next Big Thing in Social Media? 

Several trends emerged in recent years, and the health crisis, among others, has given brands new leeway to promote themselves on social networks. Livestreaming videos, niche-specific memes, and the use of Instagram Stories are some of these trends. If you’re looking to expand your social media footprint, try one or more of these methods. In the meantime, consider these new trends to maximize your potential in 2018. 

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If you’re wondering if Instagram is the next big thing in social media, you’ve come to the right place. In addition to its plethora of features, Instagram is now able to add links to your Instagram Stories. If you’re a verified profile, you can also add links to your bio. In addition to these features, Instagram also added the ability to reply to people’s comments. Like engagements, replies are the number of direct responses to a user’s story. Replies go into the user’s inbox and are not visible to other users. 

When Instagram first launched in 2010, it was a simple social network for sharing selfies, pictures of your pet, and food. But by 2022, the platform is predicted to become a full-fledged marketing channel. Since then, Instagram has added dozens of business-focused features to the platform, including shoppable Instagram posts, polls, and live videos. This means it’s an excellent opportunity for your business to reach your audience in a new and exciting way. 

As with Facebook and Twitter, the best way to leverage Instagram’s algorithm is to create content for your target audience. You can create original content and share it with your followers, but your content strategy must be optimized for comments to be seen by your target audience. The algorithm of Instagram prioritizes posts that were shared recently by followers and friends. Incorporating user-generated content into your Instagram strategy will help you create a better strategy for posting and increasing your audience. 

Before you begin marketing on Instagram, determine your business’s goals. Decide how much time you are willing to devote and what your budget is. You should also identify your target audience and target metrics. You’ll be able to extrapolate this customer profile to Instagram to measure the success of your marketing campaigns. But be sure to be realistic! You’ll be pleasantly surprised by how quickly Instagram can grow. 

Livestreaming video 

Livestreaming video has many advantages over other social media marketing techniques. It extends your potential audience beyond your own country or city. Most adults in the United States are active users of social media, and the number is expected to increase. Sprout Social conducted a survey of US internet users gauging their interest in social content and found that 40% wanted to see more live videos. Live streaming also helps you differentiate your brand by establishing an authentic voice. 

First of all, live streaming video is cheap and easy to do. Before, live streaming was extremely expensive and difficult to produce. Today, however, social media platforms like Facebook have made it very easy and inexpensive to create live content. Live videos get six times more interaction than non-live videos on the platform. Creating a live stream requires a smartphone, decent lighting, and a social media account. 

After the pandemic, the popularity of live streaming video exploded. Livestreaming was already popular for engaging with influencers, watching video game content, and discovering new products. Now, with dedicated live-streaming apps, this type of video has been becoming increasingly popular. It’s no wonder that four-fifths of US marketers plan to test live streaming content. Moreover, one-fifth of media decision-makers have allocated budgets to produce live streaming content. 

Streaming videos are an excellent way to connect with the public, and live content is no exception. Livestreams allow brands to broadcast in real-time, sharing authentic content and behind-the-scenes content. With more people accessing high-speed internet, live streaming has become a more popular method of social media marketing. It’s not only convenient for brands, but it allows for unique and more personal interaction with their audiences. 


Using stories to drive engagement with your audience is becoming more popular on Facebook and other social networks. These new media formats are short and sweet, consisting of photos and short videos, and disappear after 24 hours. The New York Times has been experimenting with the new feature in exciting ways. It has created a Good News section, in which it uses photos with overlaid text to engage readers and invite them to check out the full story on its main website. It also makes use of the 24-hour lifespan of Stories to turn it into a social media version of a daily newspaper. 

Brands are taking advantage of Stories as a way to tell stories about their latest products and services. Nike, for example, recently held a design competition for a new pair of Air Max shoes and used Stories to engage followers by allowing them to vote on their favorite ideas. The new feature is not limited to clothing brands, either. Many brands have begun using Stories for humanitarian and environmental causes as well. They have incorporated stunning imagery into their Stories. 

Instagram has become the number one platform for influencer marketing, with 92% of its influencers using Instagram. Story-related marketing outreach is, therefore, best done on Instagram. Stories are a completely different way to present content, run marketing campaigns, and interact with followers. Instagram is all about connection and intimacy. Stories are making this possible. It’s important to understand the power of Stories to engage with your audience. These new features will help you get more out of your social media marketing strategy. 

Niche-specific memes 

If you’re looking to attract new followers on social media, niche-specific memes may be the answer. These witty posts help you spread the word about a specific event, special offer, or sale. They can even be used to spice up your email marketing or newsletter content. Branded content may fall flat with younger audiences, so online marketing memes provide a more relatable touchpoint. 

Understanding your audience’s interests and behavior is crucial in designing a relevant meme. Memes can be highly emotional and engaging if the content is tailored to their interests. It’s important to look beyond basic demographics to gain a better understanding of how your audience thinks and reacts. Niche-specific memes can help you tap into this emotion-filled channel. They’ll also help you build a brand’s reputation on social media. 

Memes bank on popular cultural trends to appeal to their target audience. They help brands feel more relatable and human. They’re relatable, which helps boost brand loyalty and increase customer satisfaction. They’re easy to digest and have proven to boost SEO rankings. And if you’re not sure how to make your content more relatable, try meme templates. They’ll add visuals and humor to your posts. 

Memes that target niche audiences are more likely to be viral than general ones. In a social media age where people are constantly connected, niche-specific memes are sure to be the next big thing. And as long as they’re relatable and entertaining, they will likely become viral. So go ahead and get started creating niche-specific memes! Your customers will thank you! 

Augmented reality 

As technology matures, brands will have the opportunity to create innovative brand experiences through AR. These experiences will have the power to drive brand awareness, increase sales, and engage users in meaningful conversations. Augmented reality content can be user-generated, creating an amazing product or initiative. This new technology promises to make social media interactive, 3D-oriented, and shareable. However, it is not without its challenges. 

According to a recent survey, ninety percent of US consumers use AR for shopping, and 98% of respondents said it was useful. One-third of smartphone shoppers said that AR-enabled brands were more innovative than those without. Additionally, two-thirds of late adopters said they would like to see more AR ads. This technology is set to explode in popularity, according to a study released by Snapchat in collaboration with Foresight Factory. It is predicted that AR-enabled mobile apps will generate $3 billion in revenue by 2025. 

The potential of AR-based social media marketing is huge. Many people buy products based on images and videos shared on social media, and the augmented reality aspect allows people to try products without having to go to the actual store. In addition, social media marketers will find it easier to target more customers thanks to the fact that the technology bridges the real world with the imagined. A great example of this is the World Cup. 

Augmented reality will continue to dominate the world, sweeping aside traditional marketing strategies. From gaming to automobiles to food presentation, technology will surely change how people interact with different industries. Businesses are already taking advantage of this technology to lure more customers and cut down on sales training costs. Many businesses have already embraced this technology, including Snapchat, which has made it simple to run AR ads on the platform. Regardless of the size of your company, there is an AR solution to fit your social media marketing strategy. 

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