How to Overcome the Challenges of Ecommerce Link Building
When it comes to link building, there are many challenges and obstacles to consider, especially for eCommerce websites. Some of these can be avoided by using natural anchor text, conducting a competitive analysis, and focusing on relevant content. There are also many opportunities for unlinked mentions of your brand.
Build links from informational pages
If you’re looking for a more efficient way to build links for your eCommerce website, you should focus on acquiring links from informational pages. These pages bring top-funnel traffic and expose your brand to new people. If you’re unsure how to build links from informational pages, consider hiring a link-building partner like Page One Power. They will analyze your audience, optimize technical elements, and help you create a link-worthy page.
You can build links from informational pages by creating reports or guides that provide quality information that your readers can reference. The content should include statistics, unique findings, and strategies that can benefit your readers. If the content is helpful and useful to your readers, they’ll link to it more often than other pages.
When building links for your eCommerce website, you should look to develop a reciprocal relationship with your link partners. By building a relationship of reciprocity, other websites will want to link to your website. For example, you can try guest-posting on relevant websites.
To build links from informational pages for eCommerce sites, you can also subscribe to email newsletters to keep your audience updated with your latest news and updates. More readers mean more chances of people reading your content, sharing it, and linking to your pages. However, it’s a good idea to avoid buying links – this practice can hurt your rankings and remove your site from Google results. In addition, buying links violates Google’s Webmaster Guidelines.
Focus on natural anchor text
Anchor text plays a vital role in ranking and is the clickable part of a link. When used properly, it will give both search engines and your audience a solid idea of what the linked page is about. Ideally, your anchor text will look natural and contain your target keywords. While you want the anchor text to be as relevant as possible, you should avoid putting too many keywords in the anchor text. It’s more important to focus on natural flow than keyword density.
As an eCommerce business, your goal is to get links to all areas of your store, not just the products page. This means you need to put extra effort into link building. The process of attracting links to your eCommerce website can be more challenging than attracting links for a content-based site. New domains need to get a large number of quality backlinks to rank quickly. The best way to accomplish this is to build a linkable asset within your website.
Make sure that your internal links point to relevant content within your site. Internal links to a specific page signal the importance of the page and help search engines understand which pages to return in search results. For example, a general category page can rank higher than a specific product page because Google recognizes it as a relevant page.
Conduct a competitive analysis
To determine what your competitors are doing to attract more traffic and sales, conduct a competitive analysis. This analysis will help you determine their strategy, the average number of referring domains, and trust flow. It can also help you learn which keywords or key phrases they are targeting. By understanding the tactics your competitors use, you’ll be able to tailor your plan for success.
You can use competitor backlink analysis to find links. If your competitors have similar products or services to your own, you can try to get links from their sites. Focus on getting quality links that link to your site. Creating quality content is also essential. By learning what your competitors are doing, you’ll be able to build a stronger online presence.
Once you’ve identified a competitive link-building opportunity, you need to develop content that will fill the link magnet reservoir. You’ll need to analyze your competitor’s backlinks to find which links help them achieve higher rankings. You can also use this information to tailor your pitch for different link-building opportunities.
You can also consider linking to complementary products or services. This type of link-building strategy can increase your visibility and sales. By partnering with complementary products, you can create a mutually beneficial relationship.
Find backlinks from podcasts
One of the easiest ways to build backlinks is by creating a podcast and promoting it. Podcasts have an engaged audience, so they are more likely to generate referral traffic. Podcasts also help businesses beyond SEO by creating positive publicity. More people hearing about your brand means more branded searches, which Google sees as a positive signal.
Podcasts are one of the fastest-growing marketing channels. This means that they can have a big impact on organic search. Because podcasts are incredibly popular, podcasts can drive people to search for your company’s name, which will send positive signals to Google. These signals will boost your ranking on Google.
Podcasts are one of the best ways to get backlinks for eCommerce. However, user-generated links are difficult to duplicate. However, if you have a dedicated following, you can encourage them to publish similar content. And you can use the Ahrefs Site Explorer to find out which content is being linked the most.
Find unlinked mentions
Finding unlinked mentions for your brand is a critical part of your SEO strategy. As a brand owner, you can use tools such as SEMrush or Google Alerts to monitor brand mentions. Then, you can follow up on unlinked mentions with an email and request the anchor text. You can also use email templates to streamline the process of finding unlinked mentions for your brand.
One of the most effective tools for finding unlinked mentions is Ahrefs. This tool is free and offers powerful features for brand monitoring and link building. It allows you to find both thematic and contextual mentions of your brand. Once you find these, you can filter the results by industry, authority, or traffic.
Once you have the list of unlinked brand mentions, you can go out and outreach to these sites. This will increase your chances of getting a backlink from these sites. However, you must be sure that you target the right websites, and that you provide high-quality content.
Another way to find unlinked brand mentions is to track articles on popular websites. For example, a furniture brand may receive a mention on a popular IT site. Although it will not directly benefit your link profile, it is still a great way to increase brand recognition. Depending on the quality of the content and the website that links to your brand, unlinked mentions can result in significant SEO benefits for your brand.
Target complementary products
The first step in any eCommerce link-building campaign is to analyze competitors’ backlinks. If your competitors are selling a certain product or service, try to find out if their website has any links to them. Targeting complementary products is a good way to boost your link’s popularity. You can also take advantage of help from third-party media such as journalists and create linkable assets that complement your product or service.
When it comes to link building, there are several challenges that eCommerce sites face. While it can be tricky to acquire links, there are a few strategies that can help your site achieve success. Creating good content and identifying quality sources for link building is essential. By creating engaging and informative content, you can increase your chance of attracting relevant links and boosting your traffic. You can also try to find valuable information on niche authority websites or educational sites that will offer unique insights into your niche.