There are only two things you need to know to become a writer who can capture prospects’ attention and convert them into customers:
- write about something people care about
- write for human beings, not search engines.
If you want to rank higher in Google for your keywords, you need to make sure you’re writing compelling descriptions for your products, services, or other offerings on your website.
You can write descriptions that are perfect for search engines, but if they aren’t engaging enough to convert your visitors into buyers, they’re worthless. A description is like a lead magnet. When a visitor is searching for your product or service, you want them to click on your description to learn more about your business. If you can get someone to click on your link, you’ve won half the battle.
So, you’ve written an incredible product description that shows off your brand’s core values and appeals to a customer’s heart. But how do you get that description to rank on page one of Google? That’s where SEO comes in. SEO marketing strategy is the practice of optimizing a web page to get it to appear on the front page of Google. There are tons of different factors that play into whether your page will rank on the first page or not, but here are a few simple things you can do to ensure your product page gets ranked:
In conclusion, in general, longer pages tend to perform better than shorter pages in search engines. Also, keep in mind that keywords in the title tag of the page tend to be more important than keywords in the body of the page. The title tag should be used for branding and the main keyword phrase should be placed in the first 150 characters of the page. If you don’t know which keywords to use, here’s a quick list of some useful keywords you can use:
- your business name
- product name
- locate one of product
- number of items in stock
- competitor’s names
- size and shape of your product