How Many Words Should You Have on Your Homepage?
Homepages tend to receive a large volume of traffic, so they should contain relevant calls to action. Because they are the most heavily trafficked pages, they should convert visitors into leads and customers. While it is difficult to quantify the exact word count needed for a homepage, it should be somewhere between one hundred and a thousand words. However, this figure is an arbitrary guideline that will vary by site.
Good quality content is more important than word count
Google has changed its algorithms to give more weight to high-quality content rather than the word count on your homepage. Google’s algorithms have become more intelligent, which means that fluffing up your page with meaningless content will not improve your search engine rankings – it may even decrease them. To increase your page’s search engine rankings, you should write high-quality content that is helpful to readers, easy to scan, and contains your key phrases.
As long as your content is original, it should have a long-term perspective. Writing merely to fill in the blanks of your visitors is a fool’s errand. In contrast, writing to be helpful and informative will be rewarded with high rankings from both Google and users. For a good blog post, the most important step is creating an outline. Creating an outline helps you write better. It’s important to remember that word count doesn’t mean the same thing as quality.
If your homepage content is the most important part of your website, be sure to include calls to action that are relevant to your audience. Your homepage is likely the most-visited page on your website, so you’ll need to make sure that you have plenty of opportunities to convert your visitors into leads and customers. Although there is no universally applicable recommendation for homepage word count, most sites should be in the 100 to 1,000-word range.
According to John Mueller, Google’s vice president of engineering, the number of words on a page has very little to do with SEO. The goal is to rank for keywords that are most relevant to your audience. Google’s algorithm emphasizes the quality of content and does not correlate with word count. Similarly, high-quality content has higher SEO rankings and therefore a higher search engine ranking. However, long-form content has better SEO.
Another study shows that longer pages have more chances of being ranked on search engines. Pages with more than 2,500 words have the highest organic traffic and get shared on social media. In addition to getting high rankings, long-form content also helps convert visitors into customers. That’s a good thing. Just make sure to write relevant and informative content. But, as long as you can deliver quality content, your website will become popular.
Including different keywords on your homepage
Including different keywords on your homepage is an excellent way to increase traffic to your website. Your homepage serves several purposes: it welcomes visitors, highlights important information, and gives them an overview of the rest of your site. It should be well-optimized for the different keywords that will be relevant to your site. This is especially important if you are trying to rank for specific search terms. Below are some ways you can optimize the text on your homepage.
Optimize the homepage for SEO around branded terms. Not ranking for these terms is a problem, but also an opportunity to rank for the general keywords that target your audience. Often, your target audience uses specific terms to search for products, services, and content similar to yours. It is wise to leverage those terms to get a higher ranking in the search engines. Make sure to take advantage of competitors’ keywords as well.
Use keywords strategically. The text on your homepage should be relevant to your site’s theme. Search engines use the text on web pages to determine relevancy and authority. Flashy images and heavy graphics aren’t the most effective. To get the best search engine optimization possible, your homepage should include several keywords related to your main theme. If it is about your product or service, the text should be prominent and easy to read.
A well-optimized homepage speaks the language of your ideal client. It addresses their challenges and concerns. It should also use different keywords related to that. Inexperienced SEOs often call this page “home,” but this is an important mistake that can harm your website’s ranking. Google already knows the name of your business and brand, so use the brand name in the URL. When choosing a keyword to use on your homepage, start with your most profitable keyword. Once you’ve chosen a keyword, make sure your website contains the name of your business and location.
In addition to using a variety of keywords throughout your website, make sure you use these on the right pages. Using too many keywords on the homepage can hurt the authority passed down to interior pages, which lowers their ranking potential. Expert contributor Sam Gooch at Kinsta recommends using the homepage as a hub and placing footer and navigation links within the content. You should also summarize key features and sections of your site on your homepage.
Including clear categories and visuals
Incorporating visual components on your homepage will make the experience more engaging for your visitors, but a good homepage design is more about copy than design. An effective copy will encourage your visitors to learn more. Visual components may not be essential, but they can still create an impact. Read on to learn more about how to create a visually appealing homepage. You can also use visual components to draw attention to a certain copy.
Including relevant calls to action
Include relevant calls to action on your homepage to encourage visitors to take action. The CTA should be easy to spot and easily identifiable. For example, a call to action on the homepage of an agency may not be visible, but it should be easy to understand. The CTA should be at the bottom of the page to make it easy for visitors to find it. It should be clear what to do next so that it will not confuse users or turn them away.
Your homepage should be optimized to bring in new members. The homepage of Madewell uses subtle Pinterest login CTAs to entice visitors to sign up. It also offers social sign-up options for Facebook and Google. By making the sign-up process easier, brands can collect more information about their users. Madewell, an eCommerce website, has a unique design that sets it apart from competitors. And, because it uses relevant calls to action on its homepage, it’s easy to see why Madewell’s website is a top-seller.
Remember to limit the number of words per CTA. If you want your CTA to stand out from the rest of the content, keep it short and sweet. Make sure to target your audience’s needs when writing call-to-actions. It will affect your click-through rate and conversion rate, so don’t use too many words. Your CTA can be easily customized. So, try to use a combination of these techniques and you’ll get the most out of your homepage!
If your homepage doesn’t have a call to action, readers will likely leave your site without taking any action. A relevant CTA can encourage readers to continue engaging with your site, which will lead to more traffic and conversion. So, make it clear and easy to locate. You should include social share buttons on your homepage as well. The more social proof you have, the better. Once you’ve made the call to action, your readers will be happy with the results.
When creating a call to action, use the words “action” when it is the most obvious. In other words, a call to action is a simple instruction that directs the customer to take an action, such as registering for an account, contacting a sales representative, or chatting with the company. The goal is to encourage the customer to take action by offering a clear benefit in exchange for their attention.