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How Effective is Online Video Marketing?
Online video is a proven sales tool. In fact, the average 18-49 year old spends more time watching YouTube in one week than watching all cable TV networks put together. Consumers prefer videos over static ads and text-based sales copy. Therefore, online videos must engage an audience right away and be of high quality. Here are a few of the main benefits of online video. 1. It creates a company personality
Increases sales by up to 35%
Investing in video marketing can increase sales by up to 35%. According to Wyzowl, 89% of marketers say that video drives positive ROI and has helped increase web traffic. Video also helps increase dwell time. It has been shown that online videos generate 157% more organic search traffic than other marketing methods. In addition to sales, marketers who invest in video also report easier buy-in from their managers and colleagues.
The statistics for video ads on eBay and Amazon show that they convert to sales. Additionally, people are more likely to share video content on social networks, like Facebook and Twitter. On average, 700 videos are shared on Twitter every minute, so sharing your videos is an easy way to increase exposure exponentially. Video ads are also popular among mobile users, and their views keep on rising. In fact, videos are one of the fastest-growing marketing methods.
Creates a company personality
Branding your company through video is essential to developing a loyal customer base. Today, consumers prefer to purchase products that have the same personality as their own. Small businesses should use online video marketing to create a personality brand. The most effective way to establish loyalty is to engage your customers directly. It is not about selling products, but fulfilling their expectations. Video content is the best way to reach this target audience. This content can be short and to the point, while still presenting a message your audience will relate to.
Brands that appeal to millennials will likely have more success in online video marketing. For example, EE uses Kevin Bacon in its UK video ad campaign. It has been found that people relate to brands with personalities, so brands should aim to make themselves believable. Color, tone and characters should all reflect a brand’s personality and image. Key colors can boost brand recognition by 80%.
Appealing to emotions
When it comes to online video marketing, appealing to emotions is an extremely powerful tool. Emotions can help us make decisions and encourage us to take action. Brands have taken advantage of this powerful force by using emotional marketing techniques to drive customers down their sales funnel and reach their goals. This tactic is even more powerful when combined with the power of video. Since 55% of internet users watch online videos at least once a week, appealing to people’s emotions can spread like wildfire.
Appealing to emotions is the most powerful way to engage with your audience. It’s the key to creating long-term relationships. When viewers feel your message, they are more likely to become your customers. By appealing to their emotions, you’ll not only increase sales, but also attract new customers. This technique is especially important if you’re looking to increase brand affinity and customer loyalty. Just remember that using emotion to sell a product or service is best when it’s authentic, not fake.
Easy to consume
Content marketing is the process of creating and publishing videos for an audience to consume. Video content is more likely to be shared than text, so it is the perfect medium for expanding organic reach. In this article, we’ll discuss how to create easy-to-consume videos that are relevant and beneficial to your company. Let’s get started! Identify your target audience
People love to share videos, so you can benefit from free advertising by embedding social share buttons on your website. You can also use social share buttons to boost your content’s virality. However, many businesses still don’t use video marketing effectively, despite its many benefits. You can expect a higher rate of engagement, reach and conversions if you incorporate video content into your business marketing efforts. It’s also an excellent way to differentiate yourself from your competitors.
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