When it comes to optimizing your website for search engines, repurposing your existing content can be a great way to get a higher search engine ranking. Old content often has high search engine rankings but is often buried under a mountain of new content. While you should always generate new content, repurposing your existing material can help your SEO. By reformatting old content, you can update it with new information without duplicating content.
Evergreen content is perfect for repurposing
One of the best ways to get high rankings for competitive keywords is to create evergreen content. These articles can be written by anyone in any industry, as they provide valuable information to a wide audience. Many people are interested in reading a guide or tutorial on a particular topic, so they make great repurposed content. Another way to create evergreen content is to write about a specific product, such as a video game.
Reformatting old content increases SEO
When it comes to boosting SEO, reformatting old content is one of the best ways to achieve the results you want. Refreshing older posts can add a new layer of interest to your blog or website while still providing valuable information to readers. This is especially effective if you have limited resources. Even though it may seem counterintuitive to update old content, this practice can significantly increase your site’s SEO ranking.
Identifying good candidates for repurposing
Having great content doesn’t mean it will be optimized for SEO. It can be outdated or simply not get the attention it deserves. Sometimes, it just didn’t work out in the timing. Luckily, you can always repurpose this content for a variety of purposes, from boosting your domain authority to increasing your social following. Here are some tips to help you identify good candidates for repurposing your content for SEO.
Using a content calendar to plan to repurpose
Using a content calendar is a great way to keep track of your content creation schedule and reduce mistakes. A calendar lets you easily assign deadlines to different writers and lets you know ahead of time when each content will be published. It also helps you stay organized, as you can create the content you need without being distracted by other tasks. Using a content calendar also speeds up the ideation and creation process, since you will be able to focus on one thing at a time.
Avoiding duplicate content
If you want to boost your SEO rankings, you should avoid using duplicate content. Not only can duplicate content lower your rankings, but it also dilutes the authority of your content by distributing it across multiple pages. Duplicate content is difficult for Google to interpret, and it could result in your website being listed nowhere. However, it is possible to publish different versions of the same content to adapt it to different kinds of users.
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