The meta data is the first point of contact with the search engines. Ideally, it should contain between 120 and 158 characters and be up to 920 pixels long. On desktop, it is cut off at 920 pixels, and on mobile, it ends at 680 pixels. Yahoo and Bing, however, have cut the meta description to ninety-eight characters. Google shortened the meta description in May when the word count had reached 290 characters. Regardless of the length, it is best to stay within these character limits.
Meta tags are a point of contact for search engines
When writing your meta description, be sure to convey the benefit of your product or service. When searching online, the meta description is the first thing search engines see, even before the content. Use relevant keywords, and be sure to tailor your meta description for different search engines, operating systems, and devices. Your meta description should also include links to related pages or content. For example, if you are writing about a popular pop star, you should mention the brand name in your meta description.
They serve as advertising copy
If you want people to visit your website, you must write good meta tags. These tags inform search engines about the content of the web page and how relevant it is. A meta tag that describes the products and services you have on offer will make it appear when a potential customer searches for your product or service. The meta tag should contain the keywords that you have used for your SEO campaign. The description text should be 150 to 160 characters long.
They target a unique keyword
For example, a company selling bikes for men, women, and children may not want to target their website with the same keywords. But it might make sense for a business that specializes in a specific type of bicycle to target a unique keyword. While this may sound like a waste of time, targeting a specific customer base with a unique keyword can improve your ranking prospects. To help you improve your ranking chances, try to think of a few examples of companies that have succeeded with customer-defining keywords.
They should be written in your own words
If you want your site to rank well in Google, you need to use the right words in your meta descriptions. Your meta description is a little more than 155 characters long and contains a short blurb about the content of your page. Google uses it to display the page’s content in the SERPs. In other words, it’s your chance to advertise your content to searchers. In addition, it can influence their behavior by influencing whether or not they click on your site.
They don’t affect search rankings
While you may think meta tags don’t affect search rankings, they do. These tags are not only used by search engines to help people find your content but also by a variety of user-facing systems. For example, many email marketing systems display page previews based on meta-tag data. Content syndication engines also read meta-tag information to make their content look more presentable to users. Regardless of whether or not your meta-tags do affect your search rankings, you should still use them to improve your site.