The Power of Short Form Content to Boost Your SEO
Search engine optimization (SEO) has become one of the most important aspects of online marketing for small businesses. And, as you know, optimizing your website for search engines means getting your content found by real people.
Short-form content, a format that has been around for over half a century, is one of the most effective ways to boost SEO.
Most people don’t have a lot of time to read long-form content, but short-form content is great for SEO. A good example would be a YouTube video. People watch videos on average 10 minutes long, but when they come across a video with the headline, “3 Reasons to Buy Today,” they are much more likely to click through and read the rest of the article than if the video headline was, “How to Grow Your Business” or “3 Ways to Get More Customers.”
In conclusion, the key to a successful webinar is planning. Before even creating your webinar, you need to prepare your agenda. In other words, you need to decide what you want to say and why you want to say it. This is important because your listeners will be looking to you for answers, and if you’re not prepared with your answers they will get frustrated and leave.
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