Every year, over $350 billion worth of goods are moved in the United States.
Every year, over 65 million people move from one home to another in the United States.
However, moving may be one of Americans’ most traumatic life experiences. That’s where you come in.
In the past five years, the demand for movers has increased at an incredible rate.
With nearly 16,800 moving firms vying for room in the United States alone this year, the moving business is anticipated to earn $18 billion in revenue.
How do you get your moving company’s name recognized before all of your neighboring states’ movers?
Word-of-mouth marketing and referrals are fantastic.
However, most customers nowadays conduct research on potential movers business online before contacting them.
If your company isn’t among the top search engine results when people search for “moving companies,” you’re losing out on a lot of possible consumers.
This is where search engine optimization (SEO) comes in handy.
For more SEO for businesses articles you may want to check on this one as well: Painter-SEO
Here are 7 ways you can improve your moving company’s SEO
Secure a website.
First things, first. Have you been operating without an actual business website?
Maybe you’re making do with a Facebook page alone?
It’s not a bad place to start, but you shouldn’t stop there.
Having a website helps your company gain online credibility. It also has an impact on search engines, which can have a significant influence on your Search Engine Optimization (SEO).
Many movers make the error of thinking a Facebook Business Page may be used for both advertising and business development.
Facebook is an excellent tool for gaining traction on social media marketing and managing client feedback.
However, your Facebook Business Page isn’t immune to the limitations of one mover.
There are many website SEO builder programs available on the Internet, or you may outsource the job to a professional firm.
The software, for example, helps you create a mobile-friendly website without having to do it yourself.
Check your load time (page speed).
It turns out that “load time” isn’t merely a moving phrase. For years, Google has incorporated page load time into its ranking factor.
Why? Consumers like websites that load quickly (and unload) as much as they dislike (and unloading) movers that take too long to move.
A website that loads quicker is more likely to be crawled by Google, which is great for users and local audience.
As a result, Google gains faith in your site’s quality content and accuracy, and they’re ready to promote it higher in the search engine results.
Use a program like Google’s PageSpeed Insights or GTMetrix to check if any of your pages are having difficulties with page speed.
Both services provide recommendations on how to enhance your page speed.
Pro tip: Many times, simply optimizing your images for web usage (reducing file sizes) can make them load significantly faster.
Make your site more user-friendly.
Remember how fierce the competition in the moving local business is?
That implies that if your site isn’t popular, clicking back to search results and seeking the next firm in line is easier than ever.
When visitors come to your site, you must do everything possible to capture their attention and make it simple for them to locate what they’re looking for.
Fast wins for site usability:
Design – Apply your moving company’s logo, colors, and usage consistently across your website.
Are you unsure about your brand? Stick to basic colors and images using sans serif typefaces with lots of white space.
Pro tip: In general, you’ll want to use lighter colors for your business logo. Lighter colors suggest that you may get the job done quickly.
That’s why many moving firms opt for orange and yellow.
Navigation – Don’t make it difficult for visitors to locate the essential information. Users should know where you’re located, what you provide, how much it costs, and how to contact you.
Make all of these things clickable in your navigation and feature them prominently on each page of your website. Use Google business listing.
Mobile Readiness – Because more and more people are conducting searches on their mobile devices instead of their computers, Google and other search engines give greater importance to mobile-friendly sites.
Because we blog frequently about what mobile-friendly implies, read our blog post on it for further information.
Stack up some great content.
Experts will tell you that the true difference between your website and other sites is if you offer helpful information.
Because Google and other search engines are tailoring their results to the increased frequency of voice searches, they’re striving to ensure that the sites they suggest answer exactly what the consumer is looking for.
Before you start blogging about every imaginable moving topic, think about what your potential consumers may be asking search engines. What sorts of questions would your ideal client want to ask a moving company?
A few topics to consider:
- Advantages of hiring a moving company over doing it yourself
- How much insurance moving companies are required to carry
- A pre-moving checklist
Navigate potential issues with Google Analytics.
Once you’re confident your site is ready to impress, monitor it closely.
Google Analytics helps site owners monitor several important things like:
- How much traffic your website is getting
- Where that traffic is coming from
- Which pages are the most popular
- Audience information like age, gender, interests, and technology
Even if you don’t feel like you’re tech-savvy enough to delve through Google Analytics data, monitoring your site with Google Analytics is a smart idea.
It will save you time in the future if you decide to hire an SEO expert down the road.
To set up Analytics on your website, see the step-by-step guide from Google.
Overhaul your Google My Business listing.
Google is clever enough to recognize that a person who enters “movers near me” is searching for a way to compare moving local businesses.
To make it easier for customers to obtain the information they want as quickly as possible, Google gives them a handful of their local search results before offering any other organic results (like your company website).
While various factors impact these results, the first thing you need to do is claim your Google Business listing.
Once you own it, you can start to optimize your Google Business listing.
Make some neighborhood friends.
It’s time to get your shmooze on.
Though backlinks (links from other websites to your own) aren’t as crucial as they used to be to SEO, they may still make a difference in terms of your search engine rankings.
Look for websites that list relocation services for the cities you operate in to locate possible link partners and other local businesses.
Consider sending a message to sites that are also targeting people who are relocating, such as furniture rental firms, residential contractors, and even local cable, and internet providers.
Pro tip: On their websites, certain Chambers of Commerce may provide moving advice.
Enter keyword strategy like “relocation resources chamber of commerce” into a Google search engine to locate them also known as Google Maps.
Reach out to a moving company that you discover on a list and ask if they would suggest you with a link to your website.
Keep On Truckin’
These are a few ways to increase your search engine visibility.
If you believe you’re ready to take your SEO strategy to the next level, check out our in-depth guide on the top four Google ranking factors.