When Someone Types into Google “Painter Near Me”, You Show Up Here…
Consider how people look for painters when they’re looking for one. They’re most likely driving to their home, noticing that it needs a fresh coat of paint, and using their smartphone.
Painting company or painting services in your neighborhood show up at the top of Google search engine results, even if you do a search for “painting contractors near me.”
The Google Local Pack is the first thing to appear, which includes the Maps section. The painting company that shows up here “win” and gets the most phone calls.
When Someone Types into Google “Painter [City]”, You Show Up Here…
Homeowners frequently use the phrase “painting services portland” or “best house painting services in [city]” when searching for painters.
Painters who rank in the Maps section for these keywords get the most phone calls and website visits.
When Someone Types Queries into Google like “How Long Does It Take to Paint a 2500 Sq Ft House”, You Show Up Here.
Each day, thousands, if not hundreds of thousands, of inquiries are asked into Google by homeowners. Questions like…
- “Can interior paint be used outside?”
- “How much does one gallon of paint cover?”
- “How to prep walls for painting”
These keywords have a high ranking in Google, which demonstrates that your website is an “expert”, and can be trusted. Can generate painting leads.
Same with Restaurants, people will always use Google to search for restaurants near them, might want to check article Restaurant local SEO for more types of SEO services.
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People Are Searching Differently For Painters Than They Used To
Take a look at how many people are looking for “a painter near me” on Google each year since 2012.
The chart above comes from Google Trends, a tool developed by Google itself (Google Trends is a tool that was created by Google).
You can see how the number of people looking for “painting services near me” has steadily increased.
See The Common Theme? You Want To Increase Your Painting Business’s Digital Presence Online To Be Found By Motivated Clients.
What it comes down to is that you want more city homeowners to be aware of your existence.
You want to appear higher than your competition in any Google search aboutthe painting industry.
How Do You Get Tangible Results With Painter SEO Services?
Step 1: Comprehensive SEO Audit
Most SEO companies skip over this step. And, this is the most important step of all.
How can you get to where you want to be with SEO if you don’t know where you are now?
We recommend doing a comprehensive SEO audit to determine your:
- Current SEO performance
- Current SEO errors
- What your local competitors are doing
- Technical SEO performance
- And more
Step 2: Local SEO Visibility Audit
The goal for painter SEO is to increase what we call your “local visibility”.
We utilize strong and efficient third-party software to conduct an “SEO visibility test” on your company. This allows us to assess how visible your organization is on Google.
Here’s an example of the report:
Step 3: Create a Roadmap Based on Data
We’ve finished our SEO audit and local SEO visibility audit, so now we have a wealth of information.
SEO for painters should be strategized based on data. The majority of other SEO companies fail to do this and, instead, go off of a “hunch” that something will work.
The most important thing is to have a solid game plan. We recommend creating a comprehensive roadmap based on the data. If your website is taking too long to load (which has an impact on performance), you should concentrate on that first!
Step 4: Implement Highest Priority Changes First
Here’s where it gets a bit interesting:
Not all SEO activities are created equal.
Adding internal links to a blog post from 2016 will have less of an impact on your rankings than updating the content on your homepage.
Based on the information, you should focus on the “low-hanging fruit” possibilities first.
Do you want to start a company that specializes in SEO, but don’t have a Google My Business account? You should probably go there if you don’t already have one! Do you want to start a company that specialises in SEO without establishing a Google My Business account?
Step 5: Local SEO Best Practices & Content Creation at Scale
Local SEO for painters comes down to the following:
- Consistent information that Google trusts
- Accurate information
If your website has a different phone number than the one on your Facebook page, this might not look good to Google.
If Google decides to rank your company, they can’t assume that a customer will be able to reach you if they phoning.
Having consistent NAPs on high-authority directories across the internet is critical.
Now, we come to the topic of “authority,” which is where content comes in. Google will view your painting business as more authoritative than a rival’s painting company with less content on their website if you create marketing materials that address your target audience’s queries.
Step 6: Meticulously Track Data
The objective of SEO is to make a deep difference in your painting services success.
To improve the number of people who visit your website. To boost the amount of phone calls you receive. And, most importantly, to increase revenue as a result of these activities.
To ensure that your SEO effort is effective, you must keep track of data. Develop a comprehensive dashboard with the following features to help you better understand your business:
- keyword rankings
- phone calls
- website visitors
- and other important KPIs
Cutter – Everything Is 100% Customized To Your Business
The goal of SEO for painting services is not the same as that of other types of SEO. However, many other SEO firms fail to make the distinction.
They continue to use the same “tricks and tips” that they employ in other industries, assuming it’ll work for painting contractors. That’s not the greatest approach to go about it.
We consider your company to be unique. We take a customized approach to each industry (such as house painting), city (LA may be quite different from a smaller town in Ohio), and website (is your website built on WordPress or Squarespace) individually.
5 Tactical Local SEO Strategies for Painters
Strategy 1: Google My Business Optimizations
This is an example of a painter’s Google My Business:
This is an example of a Google My Business page for a painter. The portion that can be seen by a Google searcher.
Actually, let’s go back for a second:
Why are Google My Businesses important for painters? Google’s Local Pack is influenced by Google My Business profiles. Here’s a quick example of the Google Local Pack to jog your memory:
Optimizing your Google My Business helps you get found above.
When you’ve discovered there, you WIN. You receive more phone calls and website visits than your competition.
So, how do you properly optimize your Google My Business to get found in the Google Local Pack?
One word: Comprehensiveness.
The ideal approach to optimize your Google My Business is to provide as much thorough information as possible.
There are many sections in which you can provide comprehensive information, such as:
- Your categories
- Your photos
- Your main description
- Your products
- Your services
Here’s a short example that explains the difference between being comprehensive and not being comprehensive:
You may just write something like, “We are a group of local painting companies committed to quality and detail.” for your core description.
Isn’t it true? Google allows 750 characters for the basic description, which is just one sentence. Make good use of them! Do you provide both interior and exterior painting services? Are you a specialist in residential painting? Do you provide any paint or other materials from particular manufacturers?
Answering EVERY possible question is how you can be more comprehensive.
Strategy 2: On-Page SEO for Your Homepage and Location Pages
On-page SEO for painting company business owner, in other words, refers to the material on your website.
- Your title tags
- Your meta description
- Your header tags (H1, H2, H3)
- Internal and external links
- Your images
- And basically anything that you can put on a website page!
Why does on-page SEO for painters matter?
It’s simple, Google cares about it.
The homepage is the most essential page for single-location painters in terms of local SEO. Your location pages are the most essential pages on your website for multi-location painters.
You want to use SEO-friendliness through keywords while also giving as much information as possible to the user (and Google) when creating on-page SEO for these pages.
For example, instead of a title tag like “B&L Painting – 503.111.1111” you can provide Google with more context by writing something like “Trusted Painting Company in Portland – B&L Painting.”
Strategy 3: Website Architecture Best Practices
Painting Contractors should consider adding this to their digital marketing plan. This is an underutilized SEO technique for painters. The structure of your website and your sitemap are closely related.
Google crawls your sitemap to figure out how your website is structured, allowing Google to get a better understanding of what you’re trying to accomplish.
Here’s what a sitemap might look like to Google:
This might seem a little strange. Don’t worry too much about it. Simply understand that Google is combining what your website is all about when it sees a sitemap like this (which is critical for local SEO).
The most essential thing is that your site’s hierarchy make sense. Let’s use two of the most popular services offered by painters, 1) exterior painting and 2) interior painting.
Where should your site’s pages be housed? First, you’ll need a “services” page with the URL form of.com/services/.
Now, any services that you offer (such as exterior and interior painting) should live UNDER this main services page. See below:
This might appear to be obvious, but many websites overlook the critical vertical architecture. Instead, every page lives directly under the homepage. See below:
Google won’t be able to tell that “Exterior Painting” is a service you provide because it’s not clear in the structure. It’s just another page on your site!
Strategy 4: Content Creation at Scale
This part is fun. Home and business owners search for thousands of questions on Google every day.
Some are very local:
- best paint supplies in Portland
- best deck stain options in Portland
Some are generic:
- Can you paint over wallpaper?
- How to paint a ceiling?
- Can vinyl siding be painted?
- How many square feet does a gallon of paint cover?
If you answer these types of questions through comprehensive blog articles on your website, it will accomplish 2 things:
- 1. You may rank in Google for these keywords that people are searching and therefore drive traffic.
- 2. Google will recognize your efforts and see your website as an authority over your competitors. Google will think, “Wow, they’re answering all of these painting-related questions that users are searching for. Their website is more valuable than local competitors who haven’t answered any questions.”
Strategy 5: User Experience is a Bigger Deal Than You Think – Stop the Keyword Stuffing!
The good old days are gone. PBN link creation, keyword stuffing – everything that was once effective is no longer viable.
Google is learning smarter. Google is beginning to realize the importance of a user’s experience on a website.
What does this mean for you as a painter?
- Make it easy for users to find what they’re looking for. They shouldn’t have to waste 5 minutes hunting for information on whether you provide concrete coating services.
- Make it easy for users to contact you. A mobile phone number should be clickable on a mobile device. To give someone an idea of how much their paint job will cost, you might consider using an online estimate tool. Anything that makes the user’s experience easier is excellent.
- When writing content, you should actually offer value to the reader. The days of outsourcing writers who produce bland, keyword-stuffed articles are long gone. Your content should really address the user’s queries and provide value.
On Average, Our Painter SEO Services Cost 31% Less Than Other SEO Companies
When compared to other SEO firms that charge an average of $1.5k to $3k per month, we are offering a significant discount!
FAQs About Painter SEO Services
Here are the most common questions we’ve heard.
What is Painter SEO?
Painter SEO is a type of internet marketing that aims to improve the visibility of painters in search engines, particularly Google.
In many cases, painters will utilize more general SEO tactics than other professionals. (For example, as a result of this, all painter SEO is not created equal.)
- keyword research
- on-page SEO
- off-page SEO
- local SEO
- Google Maps optimizations
- landing page creation
- content creation
- and more
Why is Painter SEO Important?
Using Search Engine Optimization as part of your painting project’s marketing strategy is critical. It allows you to get in front of your target audience (people seeking RIGHT NOW for a painter for their home or business reno project).
Think about how social media marketing for painters works: People are browsing on Instagram or Facebook and come across an ad for a painting company in their region. They could be actively seeking a painter, but it’s extremely unlikely.
On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer:
SEO for painters enables you to show up in GonGoogleen people are looking for a painter. People searching for phrases such as “best local paint contractor” or “painter in downtown Portland.” Conversion is far better if you rank for these keywords than if people browse Instagram.
How Long Does SEO for Painters Take To Work?
It might take anywhere from one week to six months for you to notice results after you’ve implemented Painter SEO. It depends on a variety of factors:
- How big of a city you’re in
- How high your website’s “domain authority” is
- How long your website has been around for
- How your current SEO is performing
- And much more
After starting an SEO campaign, some of our clients have reported a surge in phone calls within a month. For 2-3 months, other clients haven’t seen significant increases in phone calls.
But think about this:
The internet would go haywire if everyone could make a few improvements to their website and rank overnight for the HIGHEST value keywords such as “best painter in Omaha,” which is something that we can all achieve.
These things take time. Google built theiitsorithms that way on purpose.
What Painter SEO KPIs Should We Track?
Painter SEO should be closely tracked.
You want to be certain that the money you’re putting into SEO is effective for your painting company.
So, you need to track certain metrics to ensure that the campaign is working:
- Keyword rankings: Are your company’s most essential keywords listed on the first page of Google? Are your keyword rankings fluctuating from week to week, month to month, or year over year?
- Online lead submissions: Are your blog’s clicks and conversions increasing? Are you seeing more internet leads? How are they changing month to month?
- Organic website traffic: Is Google’s organic traffic to your website increasing or declining? Which keywords are sending the most people to your site?
- Phone calls: Are you getting more Google searchers on your phone? What do you think about the new generation of cell phones?
What Type of Content Should Painting Business Websites Have?
Painter SEO should include content that your target audience is searching for on Google:
How do we figure out what keywords/information your target market is looking for? We utilize sophisticated software and gadgets to obtain inside knowledge and data. For example, we know that 8100 people per month (on average) search for “how to remove paint from wood.”
That being said, we do extensive keyword research to identify the subjects and inquiries that both home and commercial property owners are searching for.
- “How to paint a brick fireplace?”
- “How much to paint a house interior”
- “How to prep walls for painting?”
If you produce answers to these concerns, you may rank in Google when people search for these words.
Google will also give your site a boost over the competition since Google will have greater confidence in it.