Search engine optimization (SEO) is a method of increasing the visibility of your blog articles so that they may appear on the top pages of search engines like Google and Bing.
A Google My Business listing, on the other hand, acts like a business card by providing search engines information about the page’s content, indicating that it is up to date maintained and that the owner has attempted to make it relevant and valuable for any visitor who clicks through to it.
As you may imagine, good SEO is up for the success of your blog postings and SEO for photographers combined. In this post, we’ll look at some ways to create an appealing SEO article on your site.
With that in mind, let’s take a look at the ten things you can do to guarantee your blog becomes an SEO success story.
1. Conduct Thorough Keyword Research
Keyword research is the first stage in every SEO approach. These terms are signals that inform search engines about the content on your website, allowing your article to appear on the top page for keywords you target.
It’s simple to collect keywords that are relevant to your page: you must first make a list of potential keywords you want, evaluate their worth for your article, and see how your rivals have used their own keywords. (We usually utilize Google’s Keyword Planner since it is free and easy to use.)
After this analysis, you should come up with a shortlist of 6-10 keywords (depending on the length of your article), and we recommend including each one at least twice in the text.
2. Build a Cohesive and Clear Structure for Your Post
It may appear minor, but structuring each of your blog pieces to the highest level is critical for two reasons: Both readers and search engines appreciate well-structured articles, so making the best structure for each one is essential.
We suggest you use a standard blog post template, where every post follows this simple structure:
- An introduction: It might be a short or extended explanation of what the post is about without giving away all of its secrets.
- The body of an article: is the most crucial component of an essay and contains all of the piece’s essential information.
- Conclusion: Here, you summarize your post, give some last-minute advice, or wish the best to your reader.
- Use Paragraphs, Bullet Points, and Headings
When you use the right keywords and build a structure, your article will positively impact people. However, if your post is lengthy, it’s preferable to split long text sections into paragraphs, bullet points, and, most importantly, headings.
Because, like food, tiny morsels are much easier to digest, it is far more efficient for a reader to scan a few little chunks of relevant text than one giant wall of text. Search engine spiders consider your H-tags in the same way that they look at your content to determine what it’s about.
3. Choose the Perfect Length for Your Article
The length of your post should not be neglected; however, keep in mind that more isn’t always better.
When it comes to determining how long your post should be, consider two things. The standard length of an article should depend on the size of the page since a Google bot can only crawl and analyze up to 500-1,500 words at once.
The second consideration is your competitors. If you notice that Google’s search results include posts that are similar to yours and are around 2,000 words long, stick to this range – this might indicate that Google prefers articles on the subject to be longer.
So, to reiterate, the rule of the thumb here is: try for 500-1,500 words but look at competitors.
4. Use Apps for Better Writing
Apps like Hemingway App and Grammarly, while not necessary for SEO content, have shown to be useful for any writer. Rather than producing uninteresting, flowery texts that waste your audience’s time – especially if they’re looking for quick answers – Hemingway helps you keep your writing simple and to the point.
Meanwhile, Grammarly is a grammar-checking software. We adore it because it’s simple to use and detects major and minor mistakes.
5. Add Links to Your Relevant Existing Content
Internal linking adds links to related content on your site and what else a person may discover if they perform a search.
It’s also a good idea to utilize this approach on your internal links and not just for your primary sites.
6. Use External Links
We advise you to include external links in your writing to back up the claims you make in your post with other reliable sources.
Never trust unreliable sources since they can harm your reputation and authority.
7. Add Unique Visual Content
Use stock photos in the right situation—a good picture may turn any article into gold. However, why not use something a little different to liven up your visual content for your blogs?
For example, you can build an exciting slideshow or presentation for your post or make infographics with it with your photo editor. The key is to be inventive and come up with something worthwhile to share!
8. Make Visual Content Look Good
As a follow-up to the previous point, make sure you put as much effort into your visual content as you do your written material.
Make sure your video maker makes something unusual. For example, try to use different transitions, add strange editing techniques, etc. It’s the same with photos: polish them until they’re as good as they can be using your photo editor – nothing less should suffice!
9. Update Your Content Regularly
The last thing we want to add to your SEO strategy for blog posts is updating.
If your content is old and no longer relevant, you may want to consider removing it. Some of your posts may not be applicable today but could be fascinating to your audience nonetheless. You’re giving search engines signals that you’re caring about quality and keeping up with the times by updating old information – and it works! Google will almost always prioritize current material.
You now have a clear idea of what it takes to write the most significant SEO copy ever.
If you follow these guidelines, you may create an SEO-friendly article in just a few easy steps. Have fun!