Although content marketing is experiencing its moment, it is still underappreciated and misunderstood in many quarters. Blogging has been popular for almost a decade now. Since then, most firms have started and stopped their content marketing efforts with a corporate blog that discusses themselves and their products.
Is this the definition of content marketing? Yes and no. This type of marketing is more prominent than having a company blog, but it isn’t everything. This post dispels ten common content marketing misconceptions that might hold you from obtaining the same results as the content may provide to your business.
Myth 1: Content Marketing Must Be Promotional
While it’s critical to discuss who you are, what you have to offer, and how it can benefit the customer, you may do more with content. However, the most effective form of content marketing does not directly promote anything.
Surprised? It’s true!
Customers care more about what you can do for them and how to make their lives easier than they care about you. If you want your consumers to care about you, give them a cause. Value their life by adding value and providing content that meets their needs, and the results will speak for themselves.
Use how-to manuals, ebooks, case studies, step-by-step instructions, videos, infographics, and strong opinions to provide answers to complicated questions. This will help you establish credibility with your readership by making you an authority in your area.
Myth 2: Everyone Is a Content Creator
Sure, everyone is a content producer, but (and this is a big but) can they produce high-quality material that adds value to your customer and your business in the long run?
For example, you could make numerous short films with your phone camera, but are they as good as videos produced by a professional videographer? Precisely.
High-quality content outperforms low-quality material. Unfortunately, creating excellent material requires time, money, and effort – a lot of it. You’ll need to hire specialists in writing, filming, and photography to produce your content.
Myth 3: Videos Is Only for Big-Budget Businesses
Humans are visual animals by nature. As a result, having a strong logo is essential for your branding since it establishes your company’s visual presence. Several excellent logo designers can assist you in creating a professional-looking logo for your business.
On the other hand, videos outperform photos when it comes to content marketing. Of course, a photograph can communicate a thousand words and impact, but consider how powerful a video is.
Video is one of the most consumed forms of content on social media, and it is viral among internet users. Video engagement increased by 71 percent between 2021 and 2021. In addition, according to respondents, consumers watch video advertisements five times longer than standard ads, indicating that they are the best method to discover new goods.
You don’t need a high-priced videographer to make films for you. Numerous video-making tools accessible on the internet may help you begin with this type of content marketing. It’s inexpensive, and it’ll provide you with important information on what types of material your audience likes. So, when you’re ready to spend much money, you’ll know where to put your money.
Pro tip: Create videos and then transcribe them into value-driven blog posts.
Myth 4: Focus on Content Creation More Than Content Discoverability
“If I create it, people will find it.”
You may produce the finest material in the world, but it’s meaningless if no one sees it. In content marketing, distribution is essential. Use your social media platforms, newsletters, and other distribution methods like Quora, Reddit, and Medium to drive people to your materials. Create content optimized for search engines, showing up when someone is looking for a related topic.
Your material and business will not reach their full potential without the proper traffic. However, don’t just flood the internet with your material. Instead, adapt it to the platform and audience requirements.
Myth 5: Followers and Likes Are the Right Success Metrics
The quantity of followers and likes an article has is a vanity measure that may make you feel good about your work and help with brand recognition. Still, it might not be the most appropriate metric for evaluating the content’s success.
Anyone can purchase followers and likes. As a result, you may acquire thousands of likes on an Instagram post without providing any value to your business. Instead, build your following while maintaining an eye on the quality of your squad.
Set the criteria for a piece of material’s success before you start writing, such as traffic or sign-ups. A hundred devoted followers are more likely to interact with you and provide value to your business than 100,000 followers who are not interested in what you’re selling.
Myth 6: Branding Can Be Done Later
A logo, a great company name, brand colors, typefaces, and more are essential components of your business’s branding. It is, however, much more than that. Consistently effective efforts are required throughout the whole process.
The process of establishing a brand is known as branding. A logo, for example, is the visual representation of your company’s name and image. The visual design of your website must reflect who you are and what you offer to customers. Your brand, personality, tone of voice, and type of words used in your messaging contribute to creating this.
You may tell a tale to your consumers and invite them to join in it by using branding. A good story will consistently outperform a sales pitch. Your material will be used to tell this narrative, which will further cement and amplify your brand’s presence.
Myth 7: Longer Content Is Always Better
According to an old study, articles over 2,500 words receive more traffic, are shared more often, and have better backlinks. However, creating for the consumer and focusing on providing value is a good rule of thumb. You won’t get the advantage you expect if you’ve made 2,500 words that aren’t adding actual value.
Long-form material, of course, maybe valuable as well. But if something can be said in 1,000 words, there’s no point talking about it for twice the amount of time.
However, if you’re still looking for ways to increase the length of your article, then consider the following tactics:
- Add your users’ most frequently asked questions (you may utilize Google’s “People Also Ask” option).
- To enhance the credibility of your piece, including relevant statistics and instances.
- To give it structure, incorporate templates and a little bit of backstory.
- Wherever feasible, give step-by-step directions.
- Include expert quotes and advice.
- Address an alternative viewpoint or perspective.
Myth 8: Content Marketing and Link Building Are the Same
While the goals of link building and content marketing are similar, they are not the same. However, effective content marketing can create high-quality backlinks that add value to the piece of content and credibility to your business.
The strategies used in content marketing and link building are two distinct points of difference. The technique used in content marketing is to educate, inform, and amuse through valuable assets such as videos, podcasts, articles, and more. On the other hand, link building is a type of link building that attempts to boost the number of websites that link to a piece of material to improve its search engine rankings.
The goal of brand exposure is fulfilled by using distinct tactics, such as link-building and content marketing, which are pretty dissimilar.
Myth 9: It’s Crucial To Run Paid Ads for Content To Be Seen
There are two broad ways to attract traffic:
- Paid – You purchase advertising space on search engines, social media platforms, or other news sources to display your material to people seeking your goods and services.
- Organic – You may develop traffic on all platforms by sharing useful information over an extended period of time. This is time-consuming and requires hard effort, but it pays off handsomely in the long term.
Paid advertising may help you gain exposure quickly, but it isn’t necessarily the only option. You may develop organically by regularly creating and distributing high-quality, useful, and exciting material.
Create material that starts a discussion and entertains and engages your audience. When you do this on a regular basis, you won’t require any paid advertising to reach a large, relevant audience.
Myth 10: Going Viral Is Crucial for Content Marketing Success
Being a one-hit-wonder is similar to going viral. To be successful, you don’t have to go viral. Although some of the most helpful and valuable content never goes viral, that’s because it isn’t for everybody. The material is developed with a specific audience in mind. You should aim to connect with the appropriate audience via helpful information.
The Real Deal with Content Marketing
Long-term success is assured. The efforts you make now will bear fruit in the future. Your content objective should be to assist your consumers. You’ll get a lot in return when you offer value without expecting anything in return.