Any successful business or professional service firm will tell you that it had a clear objective (or objectives) and then took the actions required to achieve those objectives.
Their path may have been direct. Do Thing A, then Thing B in order to get this final result.
It might have taken a variety of pathways. They must accomplish Task A and B in order to achieve Goal 1. They must first complete Goal 2, which entails accomplishing Things C and D before they can advance to the next stage of their development. This means that they had a plan.
Where marketing fits into your overall online marketing strategies
Whatever your company’s size, there are a lot of moving pieces that must work together to produce a profit from your concept, product, or service. Whatever your criteria for success are in terms of a professional service business, this entails having numerous techniques in place to achieve your ultimate internet marketing service goals.
When two different marketing campaigns come into contact, as is the case with a digital marketing plan, things can get complicated. Everyone understands what online marketing is all about.
You’ll need people to invest in, purchase, or use your product or service. Marketing is how you let people know that you exist, then persuade them to do so.
The world, though, is a far different place than it was even ten years ago. Technology is becoming an increasingly common part of daily life.
With your consumers embracing the digital world in every area of their daily lives, you must adapt to it if you want to stay competitive and relevant.
The digital strategy assesses and plans the ever-changing role of technology throughout the company. It might be as simple as automating basic and recurring activities or investing in IoT-related equipment.
It may be as difficult as shifting your whole business operation to the cloud, or — you guessed it — connecting with potential customers through digital channels.
What is a digital marketing strategy?
The internet and email as we know it today have been around since 1995. Google started redefining how search engines worked in 1996, SMS has been used as an advertising tool since 2000, and Facebook became available to everyone (not just specific schools, colleges and universities) in 2006.
Four of the most well-known social marketing platforms today have been in use for more than 15 to 25 years.
So can you believe that despite social media marketing is one of the very first things to ‘go digital’, 44% of businesses still don’t have a clearly defined long term marketing strategy?
This might be due to the fact that digital marketing is difficult to fully define and is frequently included under the whole marketing umbrella.
A digital marketing approach, on the other hand, is a strategy that explains how you’ll use digital marketing channels as part of your whole marketing plan.
Web marketing, mobile marketing, and digital billboards are all examples of digital marketing channels.
And these channels may be ones that your professional service business owns, has paid for, or has earned the right to use.
Why do you need a digital marketing strategy?
Having a clearly defined digital marketing strategy in place helps you keep track of what you’re trying to achieve, what you have already done, and what you still need to do.
It allows you to focus on the end goal because you are not concerned about missing an essential component of your marketing plan.
The expense of digital marketing is far less than that of other forms of marketing.
The cost of advertising varies based on the form of advertisement you’re utilizing.
However, the amount of money you spend on advertising is considerably lower than that spent on other traditional kinds of marketing.
3. Mobile Access
In January 2021, there were 32.89 million mobile connections in Australia, or 130% of the population (due to many having multiple devices).
According to research, Aussies spend about 5.5 hours each day using their phones.
You can use digital marketing or search engine optimization to get your brand, company, product or service in front of all those potential customers when they’re on their phones.
Digital marketing can take a variety of forms and be used for a wide range of purposes.
Whether it’s SMS reminders about account balances, customer support offered through various direct messaging platforms, email marketing or adverts in mobile games — learning how to be creative with your digital marketing leaves you with a wide range of marketing possibilities and increases your reach.
We’ve known for decades that people are more inclined to engage with multimedia content, which means advertisements that incorporate a variety of media types perform better.
Digital marketing is far simpler to create marketing material that people can easily engage with than any other type of advertising.
Traditional marketing frequently necessitates delays of weeks or even months before you can truly evaluate its success.
You can get the same results with digital marketing in as little as a few hours of launching the campaign.
Conduct A/B testing in minutes, refine and adjust your efforts with a click of a button. With digital marketing, all of this is feasible.
Digital marketing strategy vs tactics
People get perplexed about the distinction between a strategy and a tactic when it comes to discussing digital marketing.
However, they are two distinct items. And, the more complicated your entire marketing plan is, the more significant this distinction becomes.
The basic explanation is that a digital marketing strategy is an all-encompassing digital marketing plan.
The different digital marketing strategies and tools you employ to get your end goal are referred to as your digital marketing tactics. You could say then that they are the individual rooms of your blueprint!
Here are some more characteristics that distinguish strategy from tactics.
Digital marketing strategy defines your competitive advantage
Sun Tzu was the first to note the distinction between strategy and tactics, and his ideas on strategic thinking are well-suited to the digital marketing plan.
‘Strategy without a digital marketing plan is the slowest route to victory. Tactics without strategy are the noise before defeat.
When you have a plan, you may compare yourself to your market competitors and determine where you stand in relation to them, which can help you make better
Digital marketing strategy establishes your top-level resource requirements
In your business service company, there are only a few resources available: money, people, and time.
Your strategy helps you decide how to make the greatest impact with the resources you have.
By knowing exactly where you DON’T want to invest time and effort as well as what you need to focus on, you are able to make decisions and execute tactics that achieve your final goal.
Digital marketing strategy sets a specific long-term vision for your business
The most important element of any strategy is that it specifies your ultimate objectives.
Once you’ve decided what your company’s ultimate objective is, you may create a strategy and select the methods that will help you achieve it.
As soon as you’ve achieved your ultimate business goal, make sure your company stays on the same successful track.
Digital marketing strategy defines both long and short-term objectives
The methods you employ are intended to help your service business achieve its primary goals by advancing the overall aims of the organization.
Your digital marketing plan guarantees that you know exactly what you’re after and that you employ tactics that are in line with your company’s ambitions.
Digital marketing strategy identifies priority markets, audiences and products
Conduct market research to determine where your product or service will be most successful, as well as the best approach to reach your target audience and which of your products or services to focus the most resources on. Once you’ve gathered all of that information, you’ll be able to choose the most effective marketing tactics for communicating your message.
Digital marketing strategy establishes your brand positioning
After you understand your target audience’s characteristics, likes and behaviors, you may work on defining how you want your brand to be regarded in comparison with rivals.
Digital marketing strategy is the roadmap guiding your major marketing investments
You’ll know which data you need to leverage and which technologies will boost the efficacy of your digital marketing efforts once you’ve set up a digital marketing plan.
Trying to implement all these new technologies as they are developed isn’t cost-effective, though. You may establish an integrated marketing technology stack for your digital marketing efforts that serve all of your marketing goals.
Digital marketing strategy steers activities by making governance possible
An effective digital marketing plan should give your professional service organization centralized management over the many digital marketing techniques you use to achieve your company objectives.
You need to make sure you’re employing the best techniques in order for your methods to stay consistent with your company’s message and objectives. A digital marketing strategy allows you to use every level and each method available.
How to build an effective digital marketing strategy
At the core of your digital marketing strategy:
- Buyer: Who is your buyer and what do they want? What is the path to purchase for their buyers, and how do they go about making their selections?
- Brand: What is your company’s identity and message, and how has it developed? How are you going to link your brand and offerings or services with your buyer while also solidifying your brand at each stage?
- Build: You’ll want to connect with your customers and provide them with valuable content that supports your brand while they’re on their way through the buying process. So, what do you need in your marketing technology stack or core infrastructure in order to maintain that for the long term?
Your digital marketing strategy is the foundation of your marketing efforts, and we make sure that it is a strong one.
We’ll look at many different ways to reach your target audience and resolve their issues, focusing on the keywords that are engaged with multiple social media platforms.
Some of the digital marketing tactics we employ include:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Producing Webinars
- Content Marketing (Writing Articles and Blog Posts)
- Downloadable Content (Whitepapers, eBooks, Video Tutorials)
- Email Marketing
- Social Media Marketing
- Website Development & Design (with A/B Testing)
- Landing Page and CTA Strategy
- Marketing Automation
- Lead Nurturing Strategy
Our digital marketing strategy development process
We start by creating a standard marketing plan that we can use as-is, modify and improve on to your needs, or entirely replace if necessary.
Step 1: Assessment
We start by auditing your current digital marketing activities and outbound marketing efforts to identify your buyers, where there might be opportunities for improvement in our efforts or tactics you’re not taking advantage of yet.
Then we go through the digital marketing landscape of your competitors to see what factors have given them a competitive advantage.
Step 2: Planning
Now that we have all the information we need about your buyers and your competitors, we build on those insights to create a digital marketing strategy that is tailored to your business, your brand, your industry, your buyers, your competition and your goals. This will give a timetable for when each strategy should be implemented.
Step 3: Implementation
Now that your digital marketing has been developed, we can start building and upgrading your digital marketing strategy, from your website and social media campaign presence to email and CMS. We will improve and fix it if it doesn’t exist, isn’t working effectively, or isn’t suitable for your requirements.
It’s conceivable that you’ll need to establish a new website, create an email list, or implement SEO and PPC advertising. You want to get the most out of your digital marketing efforts, which means you’ll need to worry about optimizing them at this stage. At this point, we’ll also set up everything you’ll need to evaluate and track the effectiveness of your digital marketing efforts.
Is your business ready to take advantage of everything that digital marketing has to offer?
Have you forgotten about the many firms that don’t have a well-defined digital marketing strategy in place? Those companies that don’t invest in marketing technology will always be playing catch-up. You want to be regarded as a trendsetter in your field or market, no matter what your business objective is.
Not being one of the nearly 50% of firms that can only react to an ever-changing marketing environment rather than setting a path for others to follow with a comprehensive and actionable digital marketing strategy in place, your ability to attract more prospects, generate leads, convert more leads and close more sales is improved a thousandfold.
More sales are what every business wants at the end of the day, isn’t it? And by aligning your day-to-day digital marketing decisions with your overall business goals, is exactly what a clearly defined marketing strategy is designed to do.