Macro Conversions For Ecommerce Sites
What are the different types of conversions you can track? Many eCommerce sites track product purchase completions, but other businesses may track other activities, such as lead form submission or free trial signups. All of these activities have value to your business, and tracking these activities can help you to develop trust with your prospects.
In online marketing, a macro conversion is a specific action that takes place on a website. This action is typically categorized into three different categories: revenue-based macro conversions – those that result in actual purchases, lead member acquisitions – that result in interested leads, and inquiry macro conversions – that result in people registering for a free service or lead form. The end goal of a macro conversion is to generate revenue for the website, and these conversions are the primary reason that a website is in existence.
A micro conversion focuses on encouraging smaller actions that can lead to a larger macro conversion. For example, Ashford attracts shoppers with a great offer, which convinces them to take the next step.
To create an efficient conversion funnel for an eCommerce site, start by identifying micro conversions. These interactions begin before a customer enters the funnel and build trust before monetary goals are reached. By using customer surveys that measure the success of customer-centric interactions, you can develop a comprehensive view of your conversion funnel. Then, you can use segmentation to capture data across sessions. Use this data to determine the next steps to take.
Macro conversions are actions on a website that lead to a specific goal. These actions are often classified into three main types: revenue-based conversions, lead member acquisitions, and inquiry conversions. Revenue-based conversions refer to actual purchases, while lead member acquisitions involve interested leads. An inquiry conversion, on the other hand, involves inquiries about a product or service. These inquiries can result in a purchase or even an increase in revenue.
Customer service can be very important for an eCommerce site. The primary objective for most eCommerce websites is a large number of sales. The customer may go through several steps before making a purchase, such as entering information, reviewing products, and choosing a payment method. The final step is to click on the legally binding “Buy Now” button. Each of these steps is called a micro conversion, and they affect all elements of the website.
Micro conversions represent a significant portion of the activity on a website. By tracking these micro conversions, you can fine-tune the user experience and increase your macro conversion rate. By tracking the different stages of a customer’s journey, you can improve UX and reduce potential roadblocks.