What is Local Search Engine Optimization?
Whether you run a small business or you’re a big company looking to attract local clients, you can take advantage of the power of search engines by optimizing your site for local search. If you don’t, you’ll miss out on potential customers. To help you get started, we’ve gathered some of the best local SEO tips and tools.
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The first thing you need to do is identify what you want to optimize for. You can do this with a keyword research tool, like Google Keyword Planner. The key is to find the right keywords to include in your content. When optimizing for local search, it’s important to focus on a few high-volume keywords. These will show up in your headline, body, and meta description.
The second most important factor for localized organic results is link signals. These are backlinks pointing to your site. These are important for local SEO because they help improve your search ranking. Links can come from websites, social media, or your own website. When you link to other sites, you send a signal to Google that you’re a trustworthy source. You can also create a location page on your site, which will list your contact information. It might even include parking or transit information.
The “Google business profile” is another important tool to include in your local SEO arsenal. This allows you to display updates and changes to your listings. You can also see suggestions from users and reply to negative reviews. This type of feature is most useful if you have a mobile site.
The “map pack” is a special type of local SERP that Google displays. It displays a map that reveals the top local business listings. It usually shows up at the top of the page. It’s important to know the difference between this feature and the “regular” organic search results.
It’s not uncommon to see a feature like this on the front page of Google’s search results. When it appears, it’s because Google is trying to reflect how prominent your business is in your community. The simplest way to do this is to optimize your meta information for local search queries. For example, if you’re a plumber, you might want to consider listing your NAP, or name, address, and phone number, where it makes sense. You might also consider using structured data markup to relay important business information to the search engine. This can be used for products and services, or you can use it for the organization.
The local search industry has been around for years. But it’s taken off in a big way in the past few years. Almost four in five searches are now for local information. This means that your business can benefit from the magic of SEO if you’re willing to implement the most effective tactics.
The most important local search SEO tip is to make sure you have a presence on your chosen listing. Having a Google My Business and Google+ account will give you the opportunity to show up in these places. You can also get reviews from these sites, which is a good way to increase your credibility.