What Is An SEO Copywriter?

How to Do Keyword Research for SEO? 

Doing keyword research for SEO is a vital practice to ensure your website ranks highly in search engines. It also helps you discover keywords that your ideal customers enter when searching for products, services, or information online, which allows you to build a strategy around them and develop content for them. 

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Knowing Your Niche 

Before you do any keyword research, it’s important to understand the topic areas that you want your site to rank for. This will help you choose the right focus keywords and long-tail phrases for your SEO strategy. 

For example, if you own a bike shop in Los Angeles, you might want to consider keywords such as “LA bicycle store” or “LA bike mechanic.” These words are very specific and likely to have low competition. 

This can make the process of selecting and implementing keywords much more manageable. It can also be a good idea to use tools that help you do this research, like Semrush’s Keyword Magic Tool or Google Keyword Planner. 

Create a List of Seed Keywords 

Next, you’ll need to brainstorm a list of potential keywords that relate to your business and target audience. This can be as simple as thinking about the topics that are popular in your niche and creating a list of those terms or identifying what kinds of content consumers are most likely to seek out. 

Another good way to come up with ideas is by looking at your competition, both online and offline. See who’s already ranking for your keywords, and which ones send the most traffic to their sites. This can be a great source of keywords, as it often gives you ideas you wouldn’t have otherwise thought of. 

Once you have your list of seeds, the next step is to narrow down your research by focusing on high-volume, low-competition keywords that have strong buyer intent. This means that a shopper who types in a particular phrase will be looking to purchase something, or at least get some kind of information. 

You can do this by checking the competition for those keywords, as well as their search volumes and latent semantic indexing (LSI) levels. This will give you a better sense of which keywords to focus on and which keywords to avoid. 

It can take up to a couple of hours to complete basic keyword research, but it’s essential for every marketing campaign. Whether you’re an individual blogger or a large e-commerce site, keywords are a critical component of any successful digital marketing campaign. If you don’t do keyword research, you’re missing out on a huge amount of potential organic traffic and opportunities to convert those visitors into sales.