What Is an Ecommerce Platform?
If you want to run an online store, you’ve probably heard about eCommerce platforms. These software applications enable businesses to manage their website, sales, and marketing operations. They come with advanced UX and functionality and are optimized for mobile devices. Listed below are a few reasons you might need to use eCommerce platforms. Choosing the right one for your business can help you maximize its potential. Read on to discover the benefits of each type of platform.
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eCommerce platforms are software applications that allow online businesses to easily manage their website, marketing, sales, and operations
When it comes to managing your website, you should look for an eCommerce platform. These are software applications that help online businesses easily manage their website, sales, and marketing. Many of these platforms are open-source, allowing you to change their code as you see fit. Some of these platforms also include web hosting, which is an added cost but isn’t mandatory.
They are built with advanced functionality and UX features
The modern eCommerce platform enables online businesses to manage their sales, marketing, and website and integrates common business tools. A good eCommerce platform will incorporate advanced UX and functionality and be easy for both developers and end users to use. With an eCommerce platform, you’ll never have to worry about having to learn complicated coding or learning new software, and you can focus on creating the ultimate online experience.
They offer integrations with additional applications
Ecommerce platforms often offer the ability to integrate with additional applications, such as payment systems, CRMs, and marketing tools. While you can find many integrated applications through third-party developers, finding the right one may not be as simple as you might think. For example, you can use Zoho CRM to manage marketing, sales, and client support. While writing extensions for Magento may be relatively simple for web developers, writing extensions for WooCommerce requires skills beyond those of a small eCommerce company. Developers also create their integrations with these platforms and then sell them in platform-specific marketplaces.
They are optimized for mobile devices
One of the most important aspects of eCommerce websites is their speed. Those that load slowly will experience fewer visitors and consequently less income. Google also uses loading speed as a ranking factor when ranking mobile websites. Slow loading sites will be penalized by search engines like Google, which prefer mobile-friendly websites. Therefore, businesses must use mobile-friendly eCommerce platforms. Listed below are some of the benefits of eCommerce platforms.
They offer robust customer service
A comprehensive support system is an essential feature of an eCommerce platform. Most platforms include several different customer support channels. Some of them offer live chat, online ticketing, and even direct phone calls. There should also be available documentation for the platform, such as FAQs, knowledge base posts, and how-to blogs. Ecommerce platforms with robust customer service will make the whole process of selling products and handling customer inquiries a breeze.
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