What is a Video Marketing?
Video marketing is the use of video content in an online promotional campaign. Whether it’s used for product demos, social media posts or email campaigns, it is a powerful and engaging way to promote products, services, and brands. It can help a brand to stand out from its competitors, attract attention and increase sales.
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The Key to a Successful Video Marketing Strategy
The first step in building a successful video marketing strategy is to identify the goals you want to achieve. This will help you align your strategy with broader business goals and KPIs. For example, if you want to boost site traffic and sales, the KPIs you’d set for your campaign would be website visitors, conversion rates and revenue per visitor.
A great strategy will also involve defining the audience you’re trying to target and where you’ll be posting your videos. This is important because it allows you to make sure your video is seen by the right people.
For example, if your target audience is Gen Z females in the UK, you could create videos that feature influential influencers like Kylie Jenner or fashion bloggers. You might then post the videos on sites your audience is using, like Instagram and Facebook.
You can also create short, personalized videos for your team and send them out to individual salespeople to build trust and strengthen your relationship with them. These videos can be tailored to a particular person’s data, such as a product page they’ve visited or a price point that caught their eye in the past.
Personalized messages are a big part of account-based marketing (ABM) strategies. These are great for forming one-to-one relationships with your salespeople, which can lead to increased sales and revenue.
Smart Audiences Segmentation
The rise of AI in marketing is giving businesses new ways to target specific audiences with their content. One of these is Smart Audiences Segmentation, a technology that can help businesses determine the types of customers who are most likely to buy from them and provide them with relevant content.
Personalizing video is a popular and effective method for this. It can be as simple as a photo that’s captioned with the person’s name or as complex as a bio that’s based on the data you know about their interests and purchase history.
Video is a highly visual form of content that requires more effort than traditional written copy, which can result in an emotional connection with the viewer. This can build loyalty and trust in your brand, which is essential for converting leads into paying customers.
How-to videos?
How-to videos are a popular type of video for onboarding because they answer the customer’s most burning questions in a convenient, entertaining manner. These videos also strengthen your relationship with your customers by providing valuable content and establishing you as an expert in your field.
Explainer Videos
Explainer videos are a great video marketing strategy for businesses that need to educate their audience on their product or service. They are easy to digest and often come with a call to action, which can increase signups.
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