What Is A SEO Specialist?

What Is An SEO Specialist? 

An SEO specialist is an expert in the process of optimizing a website for search engines. The process involves implementing various techniques that will improve the search results and increase the visibility of a site. This job is growing in demand due to the increasing importance of a strong digital presence for modern businesses. There are many types of SEO specialists, including local SEO specialists, who work to increase search results for a local business. There are also technical SEO specialists, who generally have experience as developers and knowledge of coding. They review and make recommendations on the coding of a site to improve its SEO. 

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Streamlining your website for search engines 

SEO specialists use a wide range of tools to analyze your website’s technical components. These tools help identify crawl errors, duplicate URLs, and other problems, and can include things like sitemaps. They can also help you optimize your website for mobile devices and images. These tools can be difficult to use on your own, and if you don’t have the time to do them all, you might want to consider hiring an SEO specialist. 

Link building 

Link building is an important aspect of SEO for websites. It helps brands establish credibility in their niche. This is achieved by creating content that is relevant to their target audience. For example, they can produce data-based articles that are relevant to the industry they are targeting. 

Meta tags 

Meta tags are one of the most important elements of a website. They help search engines understand what the site is about. They identify key keyword phrases and provide a description of the site for search results. 

On-page SEO 

On-page SEO involves enhancing your website’s content in order to rank better on search engines. This includes optimizing page titles, meta descriptions, and HTML header tags. This can be done individually or as part of an overall SEO strategy. These elements play a key role in search engine rankings and improve user experience. 

Custom URLs 

Custom URLs can be a great asset to an SEO campaign, but they need to be created carefully. There are a few best practices that you should follow when creating a URL. For instance, you should avoid using special characters in your URLs, such as square brackets and the percentage sign. These are not only difficult to read for human readers, but they’re also more difficult for search engines to understand. 


A SEO specialist’s salary depends on their level of experience. Entry-level SEO specialists typically make around Rs3.3 lakhs a year. Those with four to nine years of experience can earn up to Rs5.5 lakhs a year. An experienced SEO specialist with more than 20 years of experience can earn around Rs8.6 lakhs.