What is a Header Tag and How Does It Impact SEO?
A header tag is a series of emphasized lines of text that are used to signify different headings and sub-headings within a webpage. This structure is important for both users and search engines, as it helps to define the outline of a page or article.
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User Experience:
A user will read the header first and then follow the subheadings underneath it to find out what a page is about. This helps to increase user engagement and ensures that they can understand what a page is about before reading on.
This also improves the likelihood that the search engine will index your page. This is because Google uses the H1 tags on a webpage to determine what a page is about. If the H1 tag isn’t descriptive, then it won’t be able to find anything useful on your page.
It’s also a ranking factor in some search engine algorithms. For example, if a reader searches for “what is” and then clicks on your page, Google will know that you have a lot of content about that topic and can place your page higher up in the SERPs.
The H1 tag is one of the most important elements on your page for SEO. This is because it tells the reader what your page is about and what they’ll be able to learn from it.
You should only use a single h1> tag per page, so it doesn’t overshadow the other headings in the content. You should also make sure that your h1> is short and to the point, as it is the first thing readers will see when they arrive at your page.
Your Headings Should Be Scannable:
A good way to ensure that your article is scannable is to create a structure that is easy to follow. This can be achieved by using H2 tags as key subheadings that help to break up big blocks of text.
If you want to add more structure, try using H3-H6 tags as additional subheadings for each section. This is a great way to create a table of contents for an entire book or to split up an article into sections that are easier to scan.
These tags are also a great way to organize your content in a logical manner, which will help your users. If your articles are scannable, they’ll be more likely to stay on your site and share it with their friends.
They can also benefit your SEO because search engines have started to consider more than just keywords when deciding how relevant your content is for a particular search. They also look at things like synonyms, contextual definitions, and the language you use to describe your content.
Keywords in Header Tags:
When a reader types a question into Google, it will check the title and header tags of your page to see if it answers that question. This is why it’s important to write descriptive header tags that include keywords.
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