What Is a Funnel in Online Marketing?
A marketing funnel is a process for incorporating your target audience into your business from the initial point of contact through the final purchase. Your funnel can be simple or complex, but whichever you choose, the more conversions you have, the more money you’ll make. Here’s how to set up a simple funnel. Then, optimize it as needed to boost your conversions. Here are some common marketing funnels:
(Looking for Omaha SEO service? Contact OMAHA SEO today!)
Content marketing strategy for the middle of the funnel
If your marketing efforts fail to capture customers’ attention, you may want to consider creating a content marketing strategy for the middle of the funnel. The purpose of content marketing is to influence and engage customers throughout the sales cycle. While traditional advertising is a dying breed, content marketing is the future for small and medium-sized businesses. Read on for more tips on how to develop a content marketing strategy for the middle of the funnel.
Search engine optimization strategy for the top of the funnel
If you want to increase your sales, your SEO strategy must be able to attract visitors who are in the awareness stage of your online marketing funnel. The awareness stage is important because visitors who visit your website are likely to trust your company because of the high ranking on the SERP. This means you can’t just focus on keywords, because you also need to focus on content, providing relevant information to your visitors.
Brand awareness strategy for the top of the funnel
A brand’s top-of-the-funnel marketing efforts are all about content. Content marketing has taken the place of traditional advertising, with brands focusing on inbound content. According to HubSpot, 81% of shoppers do some research online before making a purchase. Similarly, 47% of B2-B buyers look at two or three pieces of content before engaging with a sales representative.
Establishing credibility in online marketing can be a challenge, especially if you don’t have a solid presence on the Internet. But if you can build a strong online presence and create a credible brand, your consumers will flock to you. Here are some steps to get you started:
When you first start a marketing campaign, it’s important to measure success in terms of key performance indicators (KPIs). Rather than counting conversions as the main KPI, consider using other, more complex metrics to gauge your success. For example, you might measure click-through rate, conversion rate, or cost-per-action. However, these metrics are only useful if they’re tied directly to the core business goals of your company.