What Factors Do You Believe Make You a Good SEO Candidate Website?
Whether you’re hiring for an SEO role or simply looking to hire an employee with an interest in the industry, it’s always helpful to ask your candidates what factors they believe make them good SEO candidates. This question will help you determine if they have what it takes to do the job and if they’re a good fit for your company’s culture.
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The first thing you want to look for is experience and expertise. The most qualified candidate will have hands-on experience working in an agency or in a company that understands and prioritizes search engine optimization. Also, it’s important to find out if they have experience in content marketing, web development, social media, pay-per-click, email marketing, and information technology.
Your candidate should be able to give you a case study of how they’ve helped their clients grow traffic from 0 to X, break through the plateau, or recover lost positions in the search engine results pages (SERPs). They should also be able to share some of their recent success stories and what they did to achieve it.
They should also understand current SEO best practices and how they relate to your business’s goals. It’s also a good idea to see if they’re willing to do an SEO audit of your website and separate the wheat from the chaff. This can be an expensive investment for you, but it will tell you a lot about your candidate’s approach to SEO and their seriousness about the job.
Another great way to gauge their knowledge is by asking them what type of tools they currently use and if they have any experience with them. They should be able to name some of the more popular SEO tools and explain how they work.
Then, they should be able to give you an example of how they would implement an SEO strategy with these tools. For example, if they’re using Content King to monitor their site, they should be able to tell you what areas aren’t working and how they can improve them.
Lastly, they should be able to give you a clear picture of their expectations of your business and how they’ll measure their progress. This will help you determine if they’re a good fit and can bring you the results you’re looking for.
A good candidate will be able to talk with you about what they’ve learned from their career and what their priorities are for your company. They’ll also be able to show you their passion for the field and how they work hard to keep their skills up to date.
You should also ask them how they would ensure that keywords are used correctly in their campaigns. For instance, they should know when to use long-tailed keywords and how frequently to use them. This will help them to create a search-friendly, effective SEO strategy for your company.
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