What Is a Website Keyword Map?
If you have never created one before, you might be wondering what exactly a website keyword map is and why you should make one for your site. It’s important to understand that a website keyword map is a critical part of the overall SEO strategy. It helps to ensure that your site is ranking for the right keywords and that every page is optimized for its purpose.
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Basically, a website keyword map is a list of pages that contain the relevant keywords to rank for specific searches. This information is typically kept in a spreadsheet document, such as an Excel or Google Docs file.
A keyword map should be based on thorough keyword research and include both head and long tail keywords that are relevant to your industry. The mapping process is not a quick and easy one, so it’s a good idea to take your time and do the research correctly.
This is especially important when working with a large site that contains hundreds of pages and many different types of content. Having a comprehensive keyword map will help to prevent keyword cannibalization and ensure that every page is optimized for its purpose.
Once you have a map of all the keywords that you’re targeting for your website, it’s time to start assigning those keywords to pages on your website. If you don’t do this, your site may have a lot of duplicate content issues that could lower its overall rankings and hurt its bottom line.
Another benefit of keyword mapping is that it can help to identify keywords that aren’t being used effectively by your site. This will give you a chance to focus on these keywords and create new content that can be ranked for them.
Having this information can also be helpful in determining what types of keywords you should target for different pages. It’s also a great way to find out what search terms your competitors are ranking for.
When you do this, it’s important to keep in mind that some keywords can be quite competitive and require a huge amount of effort to rank for. It’s also a good idea to use a tool such as SEMrush or Ahrefs to determine what keywords your competitors are targeting and what other related keywords they might be using.
The final key to successful keyword mapping is that you should have a clear understanding of the keyword and search intent behind each individual query. This will enable you to create content that is targeted to those specific searches and able to convert them into customers.
When you’ve completed your keyword mapping, it’s a good idea to consult with the rest of your team so that everyone is on the same page. This will prevent keyword cannibalization, save you tons of time, and make sure that your site is ranking for the right keywords. It’s also a good idea that you check your keyword map periodically to ensure that it still matches the current SEO goals for your site.
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