What Are SEO Citations?
SEO citations are essentially mentions of your company on the web, without a link to your website. They can include your company’s name, address, and phone number. These citations are crucial for local search rankings, and should be updated regularly. If you have not taken the time to create citations for your business, you’re missing out on a powerful marketing tool.
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Structured SEO citations are listings of businesses in a variety of online directories and third-party websites. These citations are made on popular websites that have databases of information about businesses, such as Google, Bing, and Yandex. Other citation sources are Yelp, the Better Business Bureau, and industry-specific directories. These citations are more effective than unstructured citations, which can be inaccurate and inconsistent.
Unstructured SEO citations do not adhere to the structured listing format and are often not grouped by fields. These are most common in blog posts and forum threads, but they can still be valuable for local SEO. Unstructured citations can also be a good choice if you want to gain credibility as a local business.
There are many benefits to using an SEO citation management tool to automate the process. These tools include tools for local SEO, such as Moz Local, and Yext. Citations are essentially like backlinks in the organic SEO world, and increasing them will boost local SEO results. However, it’s important to note that an SEO citation management tool is not a magical solution that will give your website immediate results. You will still need to put in the work to build and maintain your citations.
Another option for managing SEO citations is to hire a citation management service. These services will build citations for your business for a fixed fee. Typically, these services use a wide range of online business directories and platforms to get your listings published on these platforms. However, this approach can be expensive.
Relevance of citations to local search rankings
While it may seem like a small detail, SEO citations can play an important role in local search ranking. The increased visibility of a business website in local search results can generate more website traffic. Moreover, SEO citations on reputable websites can increase your local search rankings and help build credibility. According to a Moz survey, citations are the fifth-most important local ranking signal.
Though some citations are more important than others, the relevance of industry-specific ones is even more crucial. As long as the citations mention your business, they can help you gain more local rankings. However, it is important to note that citations do not need to include links to your website. In fact, they can be more useful than links to your website.
Keeping citations up-to-date
If you have a business website, keeping SEO citations up-to-date is critical for your online visibility. Citations are instances where your business is listed online, including local websites, social networks, and business directories. They help people find your business and are factors in your SEO rankings on Google. But, how do you keep your citations up-to-date? It’s important to be vigilant about your competitors and the types of citations they have.
While Google is becoming increasingly open about citations, you should also be aware that many unstructured citations pop up in more informal settings. Many users reference these sources, so you should take advantage of opportunities to get the word out. For example, if your listing is featured on a website with a lot of mentions or links, try to include your URL in the citation. This will create a strong foundation with Google and increase your chances of being found.