What Are Digital Marketing Tools?

What Are Digital Marketing Tools and Resources? 

There are hundreds of different marketing tools and resources to use online to increase your online visibility. From social media management to email marketing, they’re an important part of any successful marketing strategy. Fortunately, the vast majority of them are free. Here’s a quick guide to some of the most popular ones: 

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Loomly is a digital marketing tool that lets you create and manage a comprehensive social media strategy. It has an easy-to-use interface and allows you to create posts in minutes. Its advanced features let you manage content on several social media channels and automate publishing. You can also schedule posts with Loomly and track performance through analytics. 


Canva is a powerful graphic design tool that helps you create a variety of marketing collateral for your social media accounts. It has a huge library of high-quality stock photos and graphics that you can easily edit and upload to create your content piece. With a drag-and-drop feature, you can add any element to your design from text to filters and effects. There are templates that you can use for Instagram and Facebook posts and you can easily customize them to match your style and preferences. 


Ahrefs offers a comprehensive set of digital marketing tools. Its Content Explorer lets you search the internet for content and sort results by domain rating, social shares, and organic traffic. The tool also lets you run advanced search operators and refine your results. Ahrefs has many benefits, including a backlink checker that’s the best in the business. It gives you a complete picture of a website, including how it ranks and which keywords are working for it. 


PersistIQ is a digital marketing tool that allows you to create email campaigns and automate follow-up messages. It helps you connect with potential customers and find new prospects. It also keeps track of the progress of your prospects. It automatically updates their status based on how they interact with your emails. 


BuzzSumo is a set of digital marketing tools that can analyze web pages and determine whether a particular piece of content has a high social media presence. This tool helps business owners find relevant content and discover popular topics. It also provides a variety of analytics, such as how many times a piece has been shared and how many times it’s been liked.