What Are Citations in SEO?
Citations are references to your website from other sources that help search engines understand your content. Including them on your website will increase your ranking in Google searches. However, they can be time-consuming to manage. If you’re unsure of what to include in a citation, consult a style guide or ask a librarian for guidance.
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Local citations help rank your Google+ Local map listing
One of the best ways to increase your search visibility is by getting your business listed on local directories. This will help Google recognize your business as a legitimate business. However, you should be aware of the difficulty of maintaining citations. This is because many citations can be changed by aggregators, user suggestions, and manual errors.
Citations may not link back to your website, but they are valuable because they mention your business and its NAP information. The more times your business is mentioned, the more prominent it will appear to Google, which is crucial for local rankings. It is also worth mentioning that links to business directories are usually no-follow. Nevertheless, citations with links are better than those without.
Citations are also helpful for small businesses. A complete listing will include the business’s name, address, phone number, website address, and website URL. Citations are a vital part of Google’s algorithm. They help your Google+ Local map listing by telling Google that your business exists and is legitimate. It is also important to maintain consistency across different citations because they will act as trust signals.
They help customers find your business
Citations are a key part of your SEO strategy, as they help customers find your business through a variety of online services. They help Google verify your business’s legitimacy, which is important when a customer is searching for a service or product near them. Having citations is important because Google crawls these directories and uses them to understand your site. However, citations alone will not improve your link-building strategy.
To start building citations, first ensure you have an accurate business page on all of the main business directories. Yelp is a great tool for this, but make sure it has accurate information and photos. Your business’s address should be correct as well, so a simple call to the USPS will help. You should also save all of your address information, so there are no mistakes later.
Citations can also include other information about your business, including hours of operation, logo, and email address. Citations are an essential foundation for your SEO strategy, so it’s important to make them as accurate as possible. You don’t want to end up with incorrect or incomplete NAP data, because Google might flag your business as inaccurate, which could hurt your business’s reputation, revenue, and search rankings.
They can be time-consuming to manage
Managing citations in SEO can be a time-consuming task. Manual management involves maintaining a database of citations, auditing them, and updating them when necessary. However, using an automated citation management solution can cut down on the time required to manage these tasks. Automation software can even handle geo/industry-specific citation management.
You can use a data aggregator service to automate the process of submitting your information to hundreds of directories. A popular one is Yext. Yext’s basic plan is $199/year for one business location. However, if you want to include major directories, you will have to pay $449/year. Yext also suppresses duplicate listings, lets you know how your listings compare to competitors, and offers suggestions to improve your citations.
Another service that automates local SEO citations is Local Citation Manager, which includes a website submission tool and data aggregator. This tool allows you to submit your website to thousands of sites. However, you should know that not all of them are relevant to your local business.