Questions to Ask When Hiring an SEO Company?
When you’re hiring an SEO company, it’s important to ask the right questions. Questions can be a great way to learn more about an agency’s experience. But there are also some red flags you should avoid.
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You don’t want to hire an SEO company that uses spammy methods. They can get your site penalized. Moreover, SEO is a long-term strategy, and it isn’t a set-it-and-forget-it process. A good SEO agency will know what to do and how to do it, and they’ll be confident in their methods.
If you’re hiring an SEO agency, you’ll want to ask about their portfolio. Look for examples of work, as well as client testimonials. Also, make sure the company has a point of contact. It’s also a good idea to inquire about their pricing structure. Some companies charge on a per-project basis, while others may charge hourly or monthly. In addition, you’ll want to make sure they’re not overcharging you or committing to a contract.
You also don’t want to hire an SEO company whose pricing is murky. This is because they might be using outdated or unprofessional techniques. For example, an agency that promises to deliver results in a week or two is likely to use outdated spammy techniques that could eventually get your site penalized.
Another way to avoid an unethical agency is to ask for references. An SEO company that doesn’t offer any references will probably be a shady firm. Alternatively, if a company has had success with previous clients, they’ll be happy to provide you with information.
You might also ask to speak with a team member who handles your SEO check-ins. Make sure to ask about how they’ll report your progress, and how often they’ll need to update your website. Many brands can expect to get a report once a month, while bigger companies might require more frequent updates.
Finally, you should have a conversation about mobile optimization. Mobile is a huge aspect of search engine optimization these days. It’s especially important if you run an online store. The design of your website should take into account mobile traffic. As a result, your SEO agency should be able to incorporate mobile optimization into your general strategy.
While you’re at it, you should make sure the SEO agency you choose has experience with the types of businesses in your industry. There are several agencies that specialize in a particular area, and if you need to find a local SEO firm, you should look for one that has experience in your city.
Lastly, you should check to see whether the SEO company has a money-back guarantee. If they don’t, you’ll want to question their processes. And don’t be afraid to ask about any previous failures.
Finding an SEO company that’s the right fit for your business is difficult. However, if you ask the right questions, you’ll be able to eliminate pitfalls and ensure that your company will have long-term success. After all, it’s a big investment.
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