How Would You Go About Locating The Best Keywords To Target For A Website?

How to Locate the Best Keywords to Target For a Website? 

If you are starting a new website, you want to make sure that it’s targeting the best keywords possible. This is important because keywords are what will get your site found online and will help you drive traffic to your website. The right keywords will help potential customers find your business and will also boost conversion rates for your site.

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How would you go about locating the best keywords to target for your website?

The first step is to understand your ideal buyers and the types of keywords they use when searching for the products or services you offer. This will allow you to create content that caters to their needs and interests. 

Next, you’ll want to break down these keywords into smaller buckets of sub-topics that are related to the main topic. Once you have a list of topic buckets, the next step is to brainstorm SEO keyword ideas for each one. This can be done with a variety of free tools and also by brainstorming what types of keywords you think your ideal customers might be using to search for your content online. 

This can be a tricky step to take, especially when you’re starting out with no prior keyword research. But it’s one of the most essential ones because it’s the basis for everything else you’ll do. 

Start by creating a list of seed keywords or focus terms that are related to your brand’s main topics and categories, as well as the topics of your buyer personas. This list should be short and simple, with 5 to 10 different topics at the most. 

It’s a good idea to include terms that people might be searching for but that aren’t directly related to your brand or topic. These are often called long tail keywords and can be easier to rank for, as they have lower search volume. 

You can also take advantage of the related search terms that appear when you plug a keyword into Google to generate additional keywords. This can be a great way to expand your keyword lists without wasting too much time on the process. 

Another good thing to consider is the competition for a particular keyword. This is measured by the monthly search volume (MSV), which is the number of times that a particular term is searched for each month across all audiences. 

The more competitive the keyword, the harder it will be to rank for it. However, you can still get a good result by creating quality content that covers the topic thoroughly. 

When it comes to locating the best keywords, it’s important to remember that you need to balance between low-volume and high-volume keywords. This is because low-volume keywords are more difficult to rank for, but they can also be more effective in boosting your conversion rate.