How to Track Ecommerce Google Ads?

How to Track Ecommerce Google Ads 

When trying to determine how to track ecommerce Google ads, you’ll need to know how to import conversions from your Google Analytics account. To accomplish this, you can also use custom labels and bid adjustments. You can test whether or not your ads are bringing in sales by visiting them, making a purchase, and then checking again 24 hours later. Once you’ve completed all the steps for tracking, you’ll be able to see what your ROI is. 

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Conversion tracking 

To track conversions for ecommerce Google Ads campaigns, you need to install a tracking code on your website. You can use Google Tag Manager to install the code. In Google Tag Manager, you can add a global site tag or a code snippet for each conversion event. To get started, click on the Conversions tab and choose the appropriate code snippet. Then, select your campaign and click Add. 

Depending on your ecommerce Google Ads campaign, you should set different values for conversions. The default value is “Each” but you should only count conversions if a visitor makes a purchase. If a visitor only clicks on your ad once, you should only count the first conversion. If a visitor converts more than once, you should count every purchase. You can also set the duration of your conversion window based on your goal. If your goal is lead generation, set your conversion window to 60 to 90 days, while for eCommerce, 30 days is the right choice. 

Importing conversions from Google Analytics 

There are two ways to comply with the conversion value tracking requirement of Google Ads: import and export. Importing conversions from Google Analytics is easier than exporting them. Google Ads uses a different type of attribution model than Analytics, and using conversions from one source to track the same behavior in both places will make your bidding strategy more effective. But there are some things you must know first. 

You can import conversions from Google Analytics to Google Ads by linking the two accounts. After connecting the two accounts, click ‘Import from Analytics’. A list of conversion goals will appear. Select the goals you’d like to import and click ‘Done.’ Google will import these goals. Once you’ve imported the data, you can see which ad campaigns are generating the most traffic. 

Using custom labels 

Using custom labels to track ecommerce Google ads is an excellent way to measure the performance of your campaigns. While Google automatically tracks individual variants and their in-stock attributes, you may want to track bestselling product variants to maximize conversion rate and bottom-line revenue. In addition to capturing customer data, using custom labels also allows you to easily sort through your products for a better product mix. 

One way to apply custom labels to your AdWords campaign is to use a data feed management tool. These tools help you automatically assign custom labels to your products. You can also manually enter additional product attributes. Custom labels are essential for tracking ecommerce Google ads because without them, it’s impossible to pinpoint your products based on keywords. However, if you’re a newbie to Google Ads, implementing custom labels is easy. 

Using bid adjustments 

Using bid adjustments to track ecommerce Google ads can help you refine your bid adjustments based on ROI. Google Analytics gives you a window into your visitors’ behavior, so you can adjust your bids based on that information. Ecommerce tracking also gives you a chance to fine-tune your AdWords bid adjustments to increase revenue. The ROI you gain from tracking ecommerce conversions is crucial to your success. 

Using bid modifications helps advertisers target the most qualified demographic. While ad copy is crucial to the success of any ecommerce campaign, generic post-click landing pages or a gender-neutral ad copy can limit your opportunity to reach your intended audience. Bid adjustments can help you improve your page relevance and CTR rate. Even a small improvement in these metrics can result in a boost in impression share.