How to Take Video of Office Building for Marketing?

How to Take Video of an Office Building for Marketing?

Before you start filming, there are a few tips you should keep in mind. Intentional lighting is essential to avoid creating unflattering shadows. Use natural light from windows, if possible, or large lamps to achieve the desired effect. Regardless of what you’re shooting, think about how you’d like your audience to see your building. 

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If you’re thinking about making a video to market your office building, you’ll need to know how to shoot it properly. First, decide what type of video you want to create. This will allow you to determine the number of shots that you need for the video. You’ll also need a camera with a tripod, computer, and sound recording equipment. 

The goal of a video for real estate marketing is to attract new leads. The video should show the building’s features and amenities, as well as its location. It should make people feel as though they’re actually seeing the space, which is why high-quality video is critical. Missing footage, improper lighting, and misplaced shots can give the wrong impression. To make sure your video is effective, you should plan ahead and include all of the footage you’ll need. 


If you are planning to use video for marketing, there are a few things you need to keep in mind before starting the project. First, you need to select a well-lit area for your video. You should also test the lighting beforehand. Another thing to keep in mind is sound. Many offices have a lot of noise, so you need to make sure your video has good sound quality. To do this, you need to invest in a high-quality lavalier or wireless microphone. It is also important to ensure that the surrounding office is not too noisy during the shooting process. 


Continuity is a crucial part of marketing. You need to create a compelling story for your audience to buy your product or service. Video can be an effective way to convey your message. The right video can make your business stand out from the competition and help you make a good first impression. 

Continuity is the process of ensuring the story is consistent throughout the video. The director and the editor should match up shots to create a cohesive story. This will keep the viewer engaged and can help you establish a narrative. In addition, continuity can help you avoid mistakes. 

Using natural light 

Using natural light for video of an office building can be advantageous in many ways. The main thing is to use a natural source of light, such as sunlight. If possible, avoid shooting against an off-white wall, which will create a shadowy look. Another way to use natural light is to use an overhead light or a ring light. If this is not possible, consider using artificial lighting, such as lamps or stands. 

If you are shooting in natural light, use a neutral density filter. This will minimize the brightness, but allow you to maintain the exposure. In addition, a soft-light reflector will reduce harsh shadows.