How to See What SEO a Company is Using?
If you’re in the IT business or any other industry, knowing what keywords your company should be using to get organic traffic is essential for growing your business. However, knowing what search engine optimization (SEO) is and how to get started can be daunting for small businesses.
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SEO is the process of optimizing your website so that it will rank higher in search results. By doing this, you’ll be able to attract more potential customers and increase your revenue.
Whether you’re just starting your business or are looking to improve your current SEO strategy, checking out what your competitors are doing is a great way to start. It can also give you some insight into how they’re ranking and what keywords they’re using to drive traffic to their site.
To see what SEO your competition is using, you can visit their site and look for title>, meta>, and alt> tags in the HTML code of their homepage. This can be done by logging into Internet Explorer and clicking on View > Source.
These are all the important HTML tags that tell search engines what content is on the page and where to place it in search results. This can help you determine how well your site is optimized and what you need to do to outrank your competitors.
You can even use keyword research tools, such as Ahrefs or SEMRush to discover what keywords your competitors are targeting for their own SEO efforts.
Once you have a list of keywords, you can begin compiling an SEO keyword list to target those terms in your website and content. These keywords can be used to create titles, headlines, H1 tags, meta descriptions, and even image alt attributes.
The more relevant these keywords are to your business, the better they will be for search engines to find your site. In general, you should choose a mix of competitive and less-competitive keywords that align with your industry and products/services.
Identify your audience and what they’re searching for
As a business owner, you should always be thinking about your audience. What are they asking, what problems do they have, and what content do you need to provide them? By brainstorming and researching, you’ll be able to identify the best keyword options for your business.
Google offers a free tool that will show you the most popular keyword phrases your potential customers are searching for online. Simply enter the URL of your website or that of a competitor and Google will display you a list of keyword “ideas” based on what it has found.
It is important to note that a lot of this information is outdated, so it’s vital to update your keyword lists and other SEO strategies regularly. New terminology and culture often emerge, so it’s important to keep up with what people are searching for.
You should also check out your competitor’s social media and blogs to see what branded queries they are driving customers to their site with. This is a more efficient way to monitor this type of search than manually searching for branded keywords.
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