How to Manage Local Search Engine Optimization For Clients?
Local search engine optimization is a great way to attract more visitors to your website. Besides gaining a greater awareness of your business, local SEO helps to position your products and services to local customers. Increasing the visibility of your web page can result in more conversions, as well.
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As the competition for local searches increases, local search marketing is becoming more and more important. According to research, nearly two-thirds of smartphone owners use their devices to conduct a search for a local business. Google’s map pack often appears at the top of the results for such searches. In fact, one in three mobile searchers visits a store within a day of conducting a search. Those that do visit usually purchase something. Getting a good ranking on Google’s map pack can help you gain a foothold in your target market.
Creating a local profile on Google Business Manager (formerly Google My Business) is a key component of any local SEO strategy. The free service allows you to manage your company’s information. Keeping the information consistent across all your social media accounts and your website is a must. Similarly, a review on your website and your business’s presence on popular review sites can also be beneficial.
While local search optimization can be a bit daunting, it is crucial to your success. The best way to start is to focus on your customer’s experience. One way to do this is by optimizing your business’s social media presence. Having a business profile on each of the major social networks can help you grow your online presence.
Another effective local SEO trick is to optimize your meta description. This includes adding relevant keywords. You can achieve this by ensuring your meta title, h1 tag, and content are optimized. A good way to do this is to use tools such as Rank Tracker to monitor your site’s performance.
Other local SEO tactics include linking your domain to other local web pages. This can improve your search engine rankings and also prevent orphaned web pages. Moreover, links are a great way to build authority in your niche.
Another important local SEO tactic is to create a location page on your website. This page can contain such items as your contact info, parking/transit information, and other pertinent details. If you have a larger multi-location business, you may want to consider creating several location pages, rather than just a single one.
To get the most out of local SEO, you must focus on your listings on a variety of platforms. Including your business’s NAP (name, address, and phone number) on your website is a big step in the right direction, but making sure that your listings are accurate and consistent on all your social media platforms and other sites can be just as important.
Although local search is one of the more time-consuming aspects of SEO, it’s one of the most effective ways to increase the awareness of your business. As more and more consumers turn to their smartphones to find local businesses, the importance of this SEO strategy has increased.
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