How to Make My Website Search Engine Optimization Friendly?
If you’re looking to drive more traffic to your website, you need to make it search-engine optimized. Fortunately, there are a lot of ways you can make your site more search engine friendly without having to hire a web designer or developer.
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- On-page SEO: Creating optimized content for your website
To help search engines understand your website and rank it in the right places, you need to create high-quality, keyword-rich pages. These should contain both internal and external links, and be written in an organized manner with a clear hierarchy.
- The meta description: Writing a great meta description can boost your SEO by improving your visibility in search results. Optimal meta descriptions should be 155-165 characters long and include a compelling description of what the page is about.
- Optimize your images for SEO: Using high-quality, relevant images can improve your site’s search ranking by helping search engines identify what the page is about. You can optimize your images for SEO by using relevant keywords, image title tags, and alt tags.
- Backlinks: Adding backlinks to your website is a powerful way to improve your SEO. This is because search engines view these as authoritative sources of information on your site, and can help your site rank in organic search results.
- The XML sitemap: Submitting your XML sitemap to Google helps search engines find your content quickly and easily.
Once you have your XML sitemap in place, you can start making changes to your site to increase your site’s rankings. This includes optimizing the page speed of each individual page on your site.
- Blogging: Creating and publishing a blog post can be an excellent way to generate new website traffic. Search engines look to rank content that is fresh and engaging, so it’s important to consistently update your site with new, informative, keyword-rich content.
- Using keyword-rich permalinks: Choosing a URL slug for each page is an essential part of on-page SEO. The slug is what people see in the browser address bar and is used by search engines to crawl your site. When you use the slug, it must be unique and meaningful to the person who is searching for your website.
- Providing a user-friendly experience: A website that is easy to navigate and looks modern will receive more search traffic than one that has a bad user experience. This includes using responsive design, ensuring that your site is easy to read on mobile devices, and keeping your page load time as low as possible.
- Developing an effective keyword strategy: Every page on your site should target a specific keyword cluster, which is a group of words that your ideal website visitors are most likely to type into a search engine. The slug of the keyword should be included in the title> tag of each page, and the H1 and H2 tags of the individual page should be populated with related modifiers.