How to Get Traffic to Your Ecommerce Site?

How to Get Traffic to Your Ecommerce Site?

Using a comprehensive link-building strategy is important to boost your e-commerce site traffic. Websites without proper internal linking are not as highly ranked as those with an effective link-building strategy. Creating a web of inbound links improves the user experience while increasing the site’s worth to Google. Part of internal linking includes identifying hub pages. These are important pages users will want to visit. Adding links pointing to them makes sense. 

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Content marketing 

Using content marketing to drive traffic to your eCommerce site is a great way to get in front of potential customers. It can create a positive brand image, prove you are an expert, and gain trust. The average conversion rate for eCommerce sites is one to three percent. Creating content to attract attention and build brand awareness is one way to achieve these goals. To maximize the impact of your marketing efforts, you need to hire a team of content marketers and execute the strategy. 

Influencer marketing 

Using influencer marketing to drive traffic to your eCommerce website can be a great way to increase sales. These campaigns are often run at different times of the year, depending on your business goals and budget. Holiday seasons are ideal for big sales, while off-seasons are a great time to leverage an influencer’s following. Whatever time of year you choose, your influencer campaign should be based on your business objectives and measure its return on investment. In general, your primary objectives are brand awareness and conversions. 

Email marketing 

If you run an eCommerce website, one of the best ways to keep traffic coming is email marketing. When done correctly, email marketing can generate repeat customers and increase sales. But, how can you get started? Read on to discover how to use email marketing to get traffic to your eCommerce website. Here are some simple steps you can take to get started: 

Facebook ads 

Facebook advertising is an excellent way to advertise your eCommerce website. You can choose from different ad formats and can set up as many as ten ads per day. You can run one ad or a combination of them, depending on what you want to achieve. Facebook ads can produce great engagement if they are creatively crafted. Make sure that your ad copy and pictures showcase your product in the best light. Avoid using stock images, which lack emotion and will not attract the attention of your target audience. 

LinkedIn 

The key to social media marketing is making sure your eCommerce site gets noticed. You can boost your ranking in search engines and double the traffic you get. But how to get traffic to an eCommerce site using LinkedIn? With over 300 million members and 187 million unique visitors per month, it is worth checking out how to get traffic to your eCommerce site using LinkedIn. Read on to learn how to do so.