How Much Does It Cost For A 2-Minute Only Medical Marketing Video?
If you’re planning to create a medical marketing video, you’ll need to consider a few factors. These include the cost of location scouting, the cost of actors, and the cost of editing. Additionally, you’ll need to consider common mistakes people make while creating a medical marketing video.
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Cost of location scouting
The cost of location scouting for a 2-minute medical marketing video can vary wildly. A location scout’s time may range from $500 to $800 per day, depending on the complexity of the video and the number of locations. Location scouts are essential to creating the right atmosphere and credibility in viewers’ minds.
Cost of hiring actors
Actors can be expensive, and hiring a famous actor to appear in your video can be more expensive than hiring amateurs. While amateur actors can be cheaper, their professionalism may not be as high as that of professionals. It is also important to treat acting talent fairly. If your video needs re-shoot or additional voice-over work, you may be able to negotiate preferential rates with them.
If you need actors for a commercial scene, you’ll probably need to hire a member of the Screen Actors Guild. While non-SAG actors are not required to be unionized, they can be expensive. If you’re shooting in an area that isn’t heavily represented by SAG, you might have to pay the actor’s market rates. Post-production is also a major investment, so don’t skip this step. Video editing is labor intensive, and fancy motion graphics can add to the cost.
Cost of editing video
The cost of editing a 2-minute medical marketing video depends on many factors, including the type of video and the level of editing you require. A professional video editor will likely charge more than an amateur for the same job. The cost will also depend on the size and quality of the video.
The rate for an experienced editor will vary, but you can expect to pay between $700 and $1500 for a high-quality two-minute video. Some editors charge as much as $1000 a day, while others may charge as much as $650. In some cases, a freelancer may charge lower rates or use a junior editor.
Common mistakes to make in creating a medical marketing video
One of the biggest mistakes physicians make is making their videos unnecessarily long. A physician bio video with a 10-minute running time is simply not appropriate, even if it is a personal video. The attention span of digital users is incredibly short, and you need to make sure you can keep their attention for two minutes or less. While it is fine to go along with some topics, such as educating patients, it is important to keep your video brief and to the point.
First, make sure your video contains your logo and tagline. It is best to place these at the beginning of the video. Also, make sure to consider where you’ll place the video and who you’re targeting. If it’s to be shared online, consider including your website URL.
Animated explainers cost $5,000 to $10,000 to produce
The production cost of animated medical marketing videos varies considerably depending on the type of animation used. The style, length, and animation required will all determine the cost. For example, 3D animation can be more expensive than 2D animation. However, the final result can make a great impact on your target audience.
When choosing an agency, make sure to ask about their process and pricing. A good agency will have a designated account manager to help you through the process and answer any questions you may have. An explainer video is a visual statement, so it is crucial to choose an art style that matches your brand’s voice. A good agency should also be experienced in creating visually engaging explainer videos that will compel viewers to take action.