How Does International SEO Differ From Local SEO?
International SEO involves optimizing your website for search engines to show your content to users around the world. This can be a challenging and complex strategy that requires a lot of time and effort to complete.
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The main difference between local SEO and international SEO is the target audience. With local SEO, your goal is to reach people who are in the area around you; with international SEO, you want to attract people from all over the world.
There are several factors that impact how your international SEO strategy is going to work, including language and culture. Creating content that resonates with your target market is the key to getting good results with international SEO.
Using local SEO signals such as local keywords, citations, and reviews is important for attracting local traffic to your site. For example, if you’re a dentist in Los Angeles, you should make sure that your name, address, and phone number are correct on local directories so that when users are searching for a dentist in their neighborhood, they can find you.
If you’re targeting a new region or country, perform keyword research and determine which keywords are most important to your business. This can help you decide which languages to target and how to optimize your content for those markets.
Your research can also help you discover which keywords are most frequently searched in each location, which will help you create a keyword plan that includes those terms and related phrases.
You may also want to create separate versions of your website for each country or language. This will allow you to serve up different pages to each of your target audiences, which can be a great way to boost your global SEO efforts.
Other localization signals such as hreflang tags, slugs, and URL structure can also play a role in international SEO. These signals help search engines know that your page caters to a specific region or language and can help your pages rank higher on search engine results pages (SERPs).
A key part of your international SEO strategy is making sure that all of your content is optimized for international SEO. Your international SEO team should work closely with your content and design teams to ensure that all of your pages have the proper metadata in place so that when users search for your products or services, they’ll find the information that they need.
Another important factor in your international SEO strategy is ensuring that your site is responsive to mobile devices. If your site isn’t mobile-friendly, you can expect it to suffer from a lower ranking on search engines.
If you’re planning on expanding your business internationally, you should consider doing international SEO as early as possible so that you can start seeing the benefits of your efforts. Investing in this type of marketing strategy will not only bring in international customers, but it will also help you grow your business in the future.
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