What is the Difference Between a Do-Follow and No-Follow Link to a Website?
Do-follow links pass on link juice to the other website, allowing search engines to visit both websites. In contrast, no-follow links do not pass link juice. However, they can complement SEO efforts and help improve the link profile. Nofollow links can be effective for driving referral traffic, especially if you have popular pages. The following is an in-depth explanation of the differences between do-follow and no-follow links.
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Do-follow links allow search engine bots to navigate to the other website
Do-follow links are an important part of SEO. It gives search engines the opportunity to better understand the content of the linked website. Search engines are always looking for authoritative links, so it is beneficial for your site to have as many do-follow links as possible. These backlinks can boost your ranking significantly in search results. Moreover, these links also improve your website’s user experience. Moreover, these links are important because they tell Google bots how important your website is.
No-follow links are less beneficial for SEO, as they do not earn credibility points. They do not vouch for the other website and are not followed by search engines. Google’s strategy on nofollow links changed in 2019: it now considers Nofollow attributes as “hints” to the other website. Although they have their own advantages, it is better to have do-follow links whenever possible.
No-follow links do not pass on link juice
There are two types of links: dofollow and nofollow. Dofollow links pass link juice to the linked website, while nofollow links do not. The former is the most common type, while nofollow links don’t pass link juice at all. Google’s algorithms know this and penalize sites that use no follow links to boost their SEO. The disadvantages of no follow links are many, but Google lists some of the major ones below.
No-follow links also cause your website to come under the radar of many search engines, especially if there are a large number of them. Links from major news and publishing websites are typically nofollow by default because they cannot monitor all of the outbound links from all of their sources. If you want to avoid this problem, remove nofollow links from your site. You can also remove nofollow internal links and use a noindex tag for your pages.
They increase traffic
While both do-follow and no-follow links saturate search engine results, they serve different purposes. The first is that no follow links improve the quality of incoming traffic and, in turn, increase website rankings. The second benefit of nofollow links is that they normalize the profile of a website and increase its domain authority. When used in conjunction with one another, Nofollow links can help a website improve its traffic, domain authority, and brand recognition.
Both do-follow and no-follow links elicit a positive effect on traffic. Do-follow links are generally preferred, but nofollow links can still provide benefits. In addition, if you are looking to drive targeted traffic to a website, no-follow links can improve its page rank. However, keep in mind that good content is still the key to getting a high-quality audience. Relevant and exciting content will keep your audience coming back for more.