What is Guest Posting?

What is Guest Posting? 

Before you submit a guest post, you should know what you want to accomplish with it. You should pitch a blog owner with a topic that will attract readers. Then, check the blog owner’s social media presence to see how their posts are performing. There are some useful tools available to you, like Oktopus, which helps you track the performance of your social media efforts. Digg shows the most popular posts from blogs. The buzzer is another useful tool, which schedules your social media posts. 

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Guest posting is a form of networking 

Guest posting is an excellent way to increase your network of contacts. You can find contact information for websites and people on LinkedIn. You can search for people by company name or job title. You can also send a LinkedIn InMail message, but this method is expensive and cannot be automated. Besides, you’ll get a smaller response rate than if you send a personal email. Nonetheless, guest posting is a great way to expand your professional network. 

It gives you a backlink 

One of the most popular ways to get a permanent backlink is through article submission. Article submission is simple and quick. All you have to do is find a website that accepts submissions on any subject. There are many free and paid article submission websites. The next step is to write unique articles for each submission and submit them to high page rank websites. Once you have a high-quality article, share it on various social media sites. 

It introduces your brand to a wider audience 

While submitting your content to blogs, websites, and other publications may seem like a daunting task, it actually has several benefits. Guest posting can help you introduce your brand to a larger audience by providing quality content on a variety of topics. Besides being a great way to introduce your brand to a wider audience, guest posts can help your website get indexed by search engines and generate a ton of free traffic. If you’re new to guest posting, read this quick guide to get started. 

It boosts your SEO 

Link building, or the process of getting links from other websites, is critical to strengthening your SEO. The more high-authority websites you have, the more authority you’ll have in Google’s eyes. Some businesses have entire departments devoted to link building. In fact, 52% of marketers believe that link building directly affects organic search rankings. But what exactly is link building? And how does it benefit your SEO? Here’s a look. 

It helps you build your brand 

Guest posting is a great way to increase referral traffic and personal brand awareness. It can also stack search results and increase organic traffic share. There are a few simple rules to guest posting, so you should always be honest and make your content the best it can be. Do not focus on adding a bunch of links – your article should be informative, and it should encourage readers to visit your website. Listed below are a few of the benefits of guest posting.