What is Google My Business?

How to Get Your Business Listed on Google Maps and Search 

If you are looking for new ways to increase your local search presence, you should consider setting up your business profile on Google. A verified business address is essential if you want your listing to be found on search engines. A description of up to 750 characters is also necessary. You can add offers as well. However, if you don’t know what to write, here are some tips to get you started. You can find out more by reading our article below. 

Optimizing your Google My Business profile 

Optimizing your Google My Business profile is crucial to your online presence. Google searches are the first place customers look for solutions to problems. When they search for a service, product, or place to buy, most people type in a local search phrase. Google will return three local 3-pack results, which you can click to view the full profile. You should aim to optimize your profile as frequently as possible to get the most out of your listings. 

Verifying your location 

You can publish your location on Google Maps and Search with the help of location verification. This process positively confirms the identity of the location owner and links it with their Google Account. In some cases, you have to enter a PIN code to complete location verification. However, it’s possible to verify your location with partner platforms without requiring the user to leave the app or website. These partner platforms query the different available methods and prompt the business owner to choose the one that best suits his or her needs. If the business owner chooses automatic verification, Google will send the PIN code to the business listing without the business owner having to do anything. 

Adding a 750-character description 

The new 750-character company description section on Google My Business gives you the space to describe your business. Use this space to highlight your unique selling proposition, while also including industry keywords. Remember to write this section as if it’s the first thing a prospective customer will see about you. Here are some tips to make your description as short and sweet as possible: 

Adding offers 

Adding offers to Google My Business is now easier than ever! This feature allows you to promote your services on your website by putting up posts on Google’s social media. Simply go to the “Posts” tab in Google My Business and look for “add an offer” to add a new offer. You can include a description of the offer, coupon code, and terms and conditions in these posts. If you have multiple offers to promote, you can categorize them all as different offers to get the most attention. Google now allows 10 unique offers on your local listing carousel. 

Adding events 

When submitting your events to Google, you can include the date, time, and location. The title of your event will be bolded in the search results. Regardless of which format you choose, you can also add schema for events. This markup helps the search engine to better understand the content of your page. The event’s time should be displayed as the time when the event starts or ends. You can also include a CTA (call to action) to encourage customers to RSVP or take another action. 

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